Joining me today is Robert Kiyosaki and is the author of over 18 books, including the best selling finance book Rich Dad Poor Dad, that has sold over 40 million copies.
Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that each of us has the power to make changes in our lives, take control of our financial future, and live the abundant life we deserve.
Robert and his wife Kim created the CashFlow board game, and tried to market to a major game company who turned it down because they felt the game was “too hard.” Robert decided to write a catalog for his game and named it Rich Dad, Poor Dad. He brought his book to publishers in New York who didn’t like any of the concepts in his book and turned him down for publishing.
The husband and wife team decided to print 1000 copies of the book. At the time, no one wanted to sell self-published authors, so he called a friend who owned a car wash and asked him to put his books at his business. In two weeks, all two dozen sold. One buyer introduced the book to Bill Galvin, who purchased the remaining 976 books Robert had in stock.
Flunking out of high school because he couldn’t write, Robert has moved on to become one of the world’s most renowned authors. To make the grade, he had to follow his strategy “in high school, I sat next to the smartest girl. Today, that’s called cheating.” He returned from Vietnam and pursued his dream of being an entrepreneur despite his poor dad wanting him to become a pilot for a commercial airline. His philosophy is to have a best-selling book, not a best-written book. Robert also emphasizes that in order to become a best-selling author, you need to learn how to sell.
Listen in to find out how Robert Kiyosaki landed a spot on Oprah, how he became an international bestseller in a few months, and why the most critical choice in your life is to choose a good teacher. Learn why he wrote Rich Dad Poor Dad, why he didn’t like school, and why your greatest asset is your brain.
Show Notes
[01:52] Why Kiyosaki self-published instead of going the traditional publisher route. [03:33] The story of how Robert brought his book to New York publishers and was turned down. [05:40] How his book landed in the hands of Bill Galvin from Dallas, Texas. [07:01] Oprah calls Robert while he was vacationing in Australia to ask him to be a guest on her show. [09:27] Find out his story about coming home from Vietnam and his relationship with his dad. [10:52] Why your greatest asset is your brain. [12:40] Robert’s advice to those who want to write a book but feel they don’t write well-enough. [16:09] Why he wasn’t failing enough and how he achieved failing 30 times a day. [21:56] Robert chats about how learning golf is a part of rewiring his brain. [23:46] Money cycles, crashes and predictions that are happening now with COVID. [27:09] How he turned a successful book into a book series and a brand. [29:40] When you’re writing your book, ask yourself, does this have the potential to be a brand? [31:04] Public relations is cheaper than advertising. [34:25] Robert’s biggest thrill is hearing that a parent gave their child his book.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Rich Dad Rich Dad Radio Show Classflow Classic Online Game Follow Robert on Twitter Robert Kiyosaki on Instagram Follow Robert on YouTubeSPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)
SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)
SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib
SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer
SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black
SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller
SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)
SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery
SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff
SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao
SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)
SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman
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SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
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SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran
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