In episode 293, Kestrel welcomes Jenna Hanson and Jon Hershman, the cofounders of Revival Eyewear, to the show. Offering an extensive collection of deadstock vintage glasses and sunglasses, Revival Eyewear is dedicated to reminding us that it’s possible for old things to be elevated in both quality and style.
“I fell in love with the glasses and the idea that these were vintage but brand new. I had never in my life heard of that concept — deadstock, new old stock. It was so fascinating to me. At Jon’s shop in PB, I would take them out of their cases and just be like — what is this? This is a YSL from the 1970s, it has its original packaging, I can’t believe this exists.” -Jenna
Another niche (yet massive) realm of the fashion industry that we rarely discuss is the GLASSES industry. I’m talking sunglasses and eyeglasses – which I would say are a very integral part of the world of fashion and style.
This week’s guests started a company where they sell unworn deadstock frames from the ‘60s to the ‘00s. If they were made so long ago, how were they never worn? Where have they been sitting, waiting to find a face to wear them?
Well, we get into that.
Also, we get into the mud about the powerful Italian conglomerate that owns SO MANY PIECES of the eyewear industry – from insurance companies to eyewear brands to manufacturing to retail eyewear stores. It’s amazing the stronghold this megacompany has on today’s eyewear industry.
Just as we talk about with the fast fashion industry, the eyewear industry has lost much of its quality luster. We often refer to the planned obsolescence of our era, and how —
“They just don’t make them like they used to.”
Well, my guests actually have the knowledge to articulate what makes vintage glasses so different from their current counterparts. What has changed in how they’re made today, and what aspects of craftsmanship made them so elevated back n the day?
We also touch on the massive waste that the glasses industry is generating, considering the materiality and disposable approach to manufacturing them today. It’s wild to think that the styles made today may never be considered *deadstock* or deemed worthy to resell.
Quotes & links from the conversation:
“Meet the Four-Eyed, Eight-Tentacled Monopoly That is Making Your Glasses So Expensive”, article in Forbes, that explores some of the power of Luxottica
“Eyeglass Start-Up Ready to Battle Industry Titan, Sets Sights on Online Growth”, article in Yahoo Finance, that explores some of the power of Luxottica
“We went to a conference last year called Vision Expo, and it was literally just Luxottica everywhere — so they own lenses, they own the lens manufacturer, they own the frame, they own the insurance, they own the places to sell the glasses. I don’t know how it gets any more monopoly than that. They own LensCrafters, Sunglass Hut, Target Optical, Pearl Vision, they own the big online store EyeBuyDirect, they own the insurance company EyeMed, and then, just about all of the brands that are inside of a LensCrafters or Sunglass Hut like RayBan, Oakley, Persol, Oliver Peoples - everything basically that you can find inside those stores, they also own those brands.” -Jenna & Jon (20:58)
Revival Eyewear
Follow Revival Eyewear on Instagram >
S05 Episode 220 | CHANELLE HARRIS OF NELLO VINTAGE ON STYLE (SELF) OVER FASHION (CONFORMITY)
S05 Episode 219 | DR. KIMBERLY MCGLONN OF GRANT BLVD ON SHIFTING FRAMEWORKS, DISRUPTION, PLEASURE + PROTECTING YOUR OPTIMISM
S05 Episode 218 | MAYA PENN, THE POWER OF HOPE + WHAT THE MAINSTREAM IS MISSING WHEN IT COMES TO LISTENING TO YOUNG ACTIVISTS
S05 Episode 217 | ETHICAL STYLE JOURNAL, DEEPENING OUR UNDERSTANDING OF CULTURAL SUSTAINABILITY + INFORMATION VS KNOWLEDGE
S05 Episode 216 | KIDS WORLDWIDE, THE POWER OF GIVING BACK TO EACH OTHER + WHAT KIDS SAY ABOUT THE PLANET AND OUR FUTURE
S05 Episode 215 | NYLAH'S NATURALS, PLANT-BASED TECH + THE IMPACT OF CONVENTIONAL HAIRCARE PRODUCTS ON BLACK WOMEN
S05 Episode 214 | ENVIRONMENTAL EDUCATOR ISAIAS HERNANDEZ OF QUEER BROWN VEGAN ON THE IMPORTANCE OF FINDING YOUR NICHE + CREATING BOUNDARIES
S05 Episode 213 | REZA CRISTIÁN OF SUSTAIN THE MAG ON THE FUTURE OF MEDIA, RESOURCEFULNESS + SHIFTING THE SUSTAINABILITY NARRATIVE
S05 Episode 212 | COMET CHUKURA, GLOW + THE WHITE GAZE IN SUSTAINABLE FASHION
S05 Episode 211 | DIANDRA MARIZET, INTERSECTIONAL ENVIRONMENTALIST + THE IMPORTANCE OF PERSPECTIVE EVOLUTION
S04 Episode 210 | THE ROOT | Episode 6 | The New Standard
S04 Episode 209 | THE ROOT | Episode 5 | Where Do We Go From Here?
S04 Episode 208 | THE ROOT | Episode 4 | The Future Of Fashion
S04 Episode 207 | THE ROOT | Episode 3 | Racism In The Fashion Industry
S04 Episode 206 | THE ROOT | Episode 2 | The Power Of Privilege
S04 Episode 205 | THE ROOT | Episode 1 | Racism As A System
S04 Episode 204 | KAMEA CHAYNE OF GREEN DREAMER PODCAST ON THE NEED TO DECOLONIZE "ENVIRONMENTAL CONSERVATION" + BUILD REGENERATIVE ACTIONS INTO OUR COLLECTIVE SUSTAINABILITY GOALS
S04 Episode 203 | MANPREET KAUR KALRA, THE WHITE-WASHING OF SOCIAL IMPACT + BUILDING INCLUSIVE BRAND NARRATIVES
S04 Episode 202 | SHAKAILA FORBES-BELL ON THE RELATIONSHIP BETWEEN FASHION PSYCHOLOGY + BLACK LIVES MATTER
S04 Episode 201 | SAMATA, THE RED CARPET GREEN DRESS DESIGN CONTEST + HOW FASHION CAN BE MORE INTERSECTIONAL
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