In episode 293, Kestrel welcomes Jenna Hanson and Jon Hershman, the cofounders of Revival Eyewear, to the show. Offering an extensive collection of deadstock vintage glasses and sunglasses, Revival Eyewear is dedicated to reminding us that it’s possible for old things to be elevated in both quality and style.
“I fell in love with the glasses and the idea that these were vintage but brand new. I had never in my life heard of that concept — deadstock, new old stock. It was so fascinating to me. At Jon’s shop in PB, I would take them out of their cases and just be like — what is this? This is a YSL from the 1970s, it has its original packaging, I can’t believe this exists.” -Jenna
Another niche (yet massive) realm of the fashion industry that we rarely discuss is the GLASSES industry. I’m talking sunglasses and eyeglasses – which I would say are a very integral part of the world of fashion and style.
This week’s guests started a company where they sell unworn deadstock frames from the ‘60s to the ‘00s. If they were made so long ago, how were they never worn? Where have they been sitting, waiting to find a face to wear them?
Well, we get into that.
Also, we get into the mud about the powerful Italian conglomerate that owns SO MANY PIECES of the eyewear industry – from insurance companies to eyewear brands to manufacturing to retail eyewear stores. It’s amazing the stronghold this megacompany has on today’s eyewear industry.
Just as we talk about with the fast fashion industry, the eyewear industry has lost much of its quality luster. We often refer to the planned obsolescence of our era, and how —
“They just don’t make them like they used to.”
Well, my guests actually have the knowledge to articulate what makes vintage glasses so different from their current counterparts. What has changed in how they’re made today, and what aspects of craftsmanship made them so elevated back n the day?
We also touch on the massive waste that the glasses industry is generating, considering the materiality and disposable approach to manufacturing them today. It’s wild to think that the styles made today may never be considered *deadstock* or deemed worthy to resell.
Quotes & links from the conversation:
“Meet the Four-Eyed, Eight-Tentacled Monopoly That is Making Your Glasses So Expensive”, article in Forbes, that explores some of the power of Luxottica
“Eyeglass Start-Up Ready to Battle Industry Titan, Sets Sights on Online Growth”, article in Yahoo Finance, that explores some of the power of Luxottica
“We went to a conference last year called Vision Expo, and it was literally just Luxottica everywhere — so they own lenses, they own the lens manufacturer, they own the frame, they own the insurance, they own the places to sell the glasses. I don’t know how it gets any more monopoly than that. They own LensCrafters, Sunglass Hut, Target Optical, Pearl Vision, they own the big online store EyeBuyDirect, they own the insurance company EyeMed, and then, just about all of the brands that are inside of a LensCrafters or Sunglass Hut like RayBan, Oakley, Persol, Oliver Peoples - everything basically that you can find inside those stores, they also own those brands.” -Jenna & Jon (20:58)
Revival Eyewear
Follow Revival Eyewear on Instagram >
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S05 Episode 239 | Ganni on the importance of action over labels & their 44 responsibility gameplan goals
S05 Episode 238 | Best friends Jazmine (@thatcurlytop) & Gabby (@gabrielasage) on reclaiming "influence" & finding balance as content creators and sustainable fashion advocates
S05 Episode 237 | OEKO-TEX®, green chemistry & navigating the nuances of product labels
S05 Episode 236 | Educator Emi Ito and Gina Stovall of Two Days Off on collaborating to honor a legacy & getting creative to infuse fashion with more accessibility, generosity and inclusivity
S05 Episode 235 | Mikaela Clark of Hansel on balance in partnerships, welcoming the evolution of your creativity, and inclusivity in upcycling
S05 Episode 234 | Rethinking upcycling, questioning trends & reimagining what "seasons" mean
S05 Episode 233 | Katherine Theobalds of Zou Xou on sensible shoes and resisting mindless consumption & markdowns
S05 Episode 232 | Kara Fabella on the nuances of "influence" today, splashing color across ethical fashion + her Living In COLOR(ISM) series
S05 Episode 231 | GOODS & SERVICES ON MODERN SHOE REPAIR + REFRAMING OUR UNDERSTANDING OF THE SNEAKER LIFESPAN — AKA SNEAKER REPAIR IS POSSIBLE!
S05 Episode 230 | KIANA KAZEMI ON THE OPPRESSIVE HISTORY OF ENGINEERING + TECH, THE NEED TO REFRAME THE "PROBLEMS" ENGINEERS ARE TRYING TO FIX, AND WHAT THIS HAS TO DO WITH FASHION
S05 Episode 229 | DANI DES ROCHES OF PICNICWEAR ON STATEMENT PIECES + FUTURE VINTAGE OVER FUTURE GARBAGE
S05 Episode 228 | CATHERINE MCKINLEY, AUTHOR OF THE AFRICAN LOOKBOOK, ON THE DEEP MEANING CONNECTED TO CLOTH, THE POWER OF THE CAMERA AND SEWING MACHINE + RECLAIMING VISUAL NARRATIVES
S05 Episode 227 | YESSENIA FUNES OF ATMOS ON RACE AND THE ENVIRONMENT + CENTERING FRONTLINE ORGANIZERS AS THE WRITERS OF THEIR OWN STORIES
S05 Episode 226 | MATT HICKEY OF BE KIND VIBES ON KINDNESS + PLANTING THE EARLY SEEDS FOR CONSCIOUS CHATTER
S05 Episode 225 | URBAN NATIVE ERA, "YOU ARE ON NATIVE LAND" + LEADING WITH STORYTELLING
S05 Episode 224 | TWO DAYS OFF, APPROACHING FASHION THROUGH AN ENVIRONMENTAL SCIENCE LENS + HOW EVERYTHING IS INTERCONNECTED
S05 Episode 223 | MAGGIE MARILYN ON TRANSPARENCY, RESPONSIBILITY AND ACCOUNTABILITY + THE NEED TO ALIGN VALUES WITH BUSINESS MODELS
S05 Episode 222 | SELINA SANDERS ON UPCYCLING, HOW FASHION CREATES CULTURE + HOW HER PHILIPPINE HERITAGE INFLUENCES THE BRAND'S AESTHETIC
S05 Episode 221 | ROOPA PEMMARAJU ON HONORING ARTISANS + THE CRAFTSMANSHIP OF INDIA
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