In this episode of the Same Side Selling podcast, host Ian Altman discusses the challenges businesses face when cross-selling their new products or services to existing clients. He highlights two common traps: transitioning from a free offering to a paid one and focusing on features instead of client problems. By offering actionable strategies to overcome these obstacles, Ian shows listeners how to turn cross-selling into cross-solving and achieve remarkable success in expanding their offerings while strengthening client relationships. Don't miss this valuable episode on effective cross-selling techniques.
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Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below:
231 | How To Earn More Referrals, Bill Cates
230 | Identify and Overcome Blind Spots, Likky Lavji
229 | How to Build a Top Performing Sales Team, Lisa Magnuson
228 | Proven Framework to Boost your Pipeline, Ian Altman
227 | The Secret to CRM and Sales Engagement Platform Success, Gessie Schechinger
226 | Captivating Attention from the Walking Dead, Jay Bonansinga
225 | Surviving the Jackassery in Your World, Alison Stratten
224 | Disarm The Procurement Process, Ian Altman
223 | Lead Through Strengths, Lisa Cummings
222 | Navigating Generational Differences in The Workplace, Chad Sanderson
221 | Selling Authentically from The Heart, Christine Schlonski
220 | Why Clients Hide the Truth From Sellers, Ian Altman
219 | The Good, The Bad, and The Ugly of LinkedIn
218 | The Power of Persuasion and Psychology in Sales, Connie Podesta
217 | The Secret to How One Company Grew 10 Fold, Raman Sehgal
216 | Habits of Becoming Self-Reliant, John Jantsch
215 | Attract Your Ideal Customers, Ian Altman
214 | Sales Results With Video, Marcus Sheridan
213 | Insider Sales Secrets of the Top 1% Achievers, Scott Ingram
212 | The DIY Guide To PR, Christina Daves
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