In this episode of the Same Side Selling podcast, host Ian Altman discusses the challenges businesses face when cross-selling their new products or services to existing clients. He highlights two common traps: transitioning from a free offering to a paid one and focusing on features instead of client problems. By offering actionable strategies to overcome these obstacles, Ian shows listeners how to turn cross-selling into cross-solving and achieve remarkable success in expanding their offerings while strengthening client relationships. Don't miss this valuable episode on effective cross-selling techniques.
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Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below:
Create Engaging Live Events with David Fishchette
The Secret Formula To Gifting In Sales with John Ruhlin
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The Secret to Year End Deals in B2B Selling
Why Most Proposals Suck
Gratitude For The Same Side Selling Community
The ONE Question Salespeople Need to Ask for Success
The Worst Way to Cold Outreach
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3 Biggest Voicemail Mistakes in Sales
Avoid The Sales Kickoff Meeting Traps
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Traps in Structuring a Sales Organization
The Bad and Great of Customer Experience
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