What do math and marketing have in common?
They’re two superpowers belonging to my friend and client, Michelle Williams!
Michelle is a full-time math educator and entrepreneur who helps math teachers working with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.
Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020.
Over the course of just ONE year, Michelle’s membership grew from 5 members... to 65!!
Michelle is creating big impact not only for her clients, but for their students as well. This amazing growth is due not only to Michelle’s program content, but to her digital marketing approach which focuses on growing her visibility and delivering MAJOR value to her audience.
Michelle isn’t afraid to try new things — from embedding video in her emails to sharing her expertise in Reels, she is constantly tweaking her strategy to deliver the best results.
In this conversation, we cover how to stay focused on the juiciest $100 bills, the key steps she took to build up her visibility, and how she worked through her Instagram apathy and made Reels work for her!
In my latest podcast episode, you’ll discover:
Remember to subscribe on iTunes, Google Play, and Stitcher!
Highlights:
02:45 Meet Michelle Williams
04:38 The Modern CEO
06:15 Michelle’s unique membership
07:45 Building confidence
09:08 Key steps to grow visibility
12:00 The membership journey
14:49 How Michelle stayed in the game
16:10 Listening to feedback
18:40 Slow down to speed up!
20:23 BombBomb
21:45 Assessing & adapting
24:03 Instagram & Reels
26:01 Leadership traits
26:59 Future intentions & goals
28:50 Union work
30:13 10 years from now
31:27 Prioritizing & getting into action
35:09 Final thoughts
37:27 $100 bills & TikTok
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
The Modern CEO
https://ambermccue.com/themodernceo
Fresh Start Workbook
http://freshstartworkbook.com
Michelle Williams
https://theignitedteacher.com
https://www.facebook.com/theignitedteach
https://www.youtube.com/theignitedteacher
Twitter: @theignitEDteach
Instagram: @theignitedteach
BombBomb
https://bombbomb.com
Plan Profit Scale W4 / The Money Maker: The 3 Parts Needed To Consistent Cash Flow
Plan Profit Scale W3 / Mistakes Modern Entrepreneurs Make
Plan Profit Scale W2 / The No Mess Scale Up Plan
Plan Profit Scale W1 / THE #1 STEP TO TAKE TO 3X YOUR GROWTH
Episode 67: A behind-the-scenes of my biggest shifts in 2021 (Part 2)
Episode 66: A behind-the-scenes of my biggest shifts in 2021 (Part 1)
Episode 65: Don’t be afraid to switch up your business model!
Episode 64: Forget passive! Here’s why leveraged income is the real deal
Episode 62: How to Reprogram Your Brain to Welcome Wealth
Episode 61: The Secrets Behind the Modern Coaching Industry
Episode 60: Is Your Sales Funnel a Leaky Bucket?
Episode 59: Upgrade Your Marketing for the New Digital Landscape
Episode 58: Have iOS Changes Affected Your Facebook Ads?
Episode 57: How to Build a Business Made of Bricks, not Sticks!
Episode 56: How to Create an Irresistible Online Course Offer!
Episode 55: Learn to Silence Your Inner Critic (and Make Some Noise!)
Episode 54: The First 3 Systems You Need to Implement to Scale
Episode 53: It’s here! Our most comprehensive online program ever!
Minisode 10: Are your sales and marketing efforts missing this one thing?
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