What do math and marketing have in common?
They’re two superpowers belonging to my friend and client, Michelle Williams!
Michelle is a full-time math educator and entrepreneur who helps math teachers working with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.
Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020.
Over the course of just ONE year, Michelle’s membership grew from 5 members... to 65!!
Michelle is creating big impact not only for her clients, but for their students as well. This amazing growth is due not only to Michelle’s program content, but to her digital marketing approach which focuses on growing her visibility and delivering MAJOR value to her audience.
Michelle isn’t afraid to try new things — from embedding video in her emails to sharing her expertise in Reels, she is constantly tweaking her strategy to deliver the best results.
In this conversation, we cover how to stay focused on the juiciest $100 bills, the key steps she took to build up her visibility, and how she worked through her Instagram apathy and made Reels work for her!
In my latest podcast episode, you’ll discover:
Remember to subscribe on iTunes, Google Play, and Stitcher!
Highlights:
02:45 Meet Michelle Williams
04:38 The Modern CEO
06:15 Michelle’s unique membership
07:45 Building confidence
09:08 Key steps to grow visibility
12:00 The membership journey
14:49 How Michelle stayed in the game
16:10 Listening to feedback
18:40 Slow down to speed up!
20:23 BombBomb
21:45 Assessing & adapting
24:03 Instagram & Reels
26:01 Leadership traits
26:59 Future intentions & goals
28:50 Union work
30:13 10 years from now
31:27 Prioritizing & getting into action
35:09 Final thoughts
37:27 $100 bills & TikTok
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
The Modern CEO
https://ambermccue.com/themodernceo
Fresh Start Workbook
http://freshstartworkbook.com
Michelle Williams
https://theignitedteacher.com
https://www.facebook.com/theignitedteach
https://www.youtube.com/theignitedteacher
Twitter: @theignitEDteach
Instagram: @theignitedteach
BombBomb
https://bombbomb.com
040: Are You a Start-Up or a Ramp-Up? And Why It Matters!
Minisode 1: Don’t Apologize For Being You
039: How To Show Up (Even When You Don’t Feel Like It)!
038B: Keep Calm & Keep Breathing: Coping With Stress in a Pandemic
038: Arm Yourself Against the #1 Confidence Killer!
037: Incredibly Effective Planning for the Modern CEO!
036: Why is Company Culture So Important?
035: The Modern CEO Guide to Hiring: Part 1
034: Give your Hiring Process a Makeover & Get the Talent you Need!
033: Is Now the Right Time to Hire?
032: Clone Yourself & Scale Your Business Effortlessly!
031: Want More Profits? Lifehack Your Systems!
030: How Do You Turn Chaos into Order in Your Business?
029: Harness the Smart CEO’s Secret Weapon & Make Every Second Count!
028: Forget the ‘To-Do’ List -- What is Your ‘Must-Do’ List?
027: Make Time Work For You: Discover Your Productivity Superpower
026: How to Get More Done in Less Time, Effortlessly!
025: Want to Make Better Choices for Life and Business? Give your Decision-making Process a Makeover and Reap the Benefits!
024: The Secret to Kickstarting an Amazing Transformation
023: Life Begins When You Start Letting Go!
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