My Worst Investment Ever Podcast
Business:Investing
BIO: Giuseppe Grammatico is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time.
STORY: Giuseppe hired a full-service marketing company that managed everything from his website to emails and social media posts. Giuseppe gave the company complete control of his business, and his voice got lost. He also got virtually zero return from hiring the company.
LEARNING: Pick the medium that works for you and stick with it. Publicity doesn’t mean revenue.
“Just do your thing, have a plan going forward, and it’ll pay dividends down the road.”Giuseppe Grammatico
Guest profile
Giuseppe Grammatico is a franchising advisor who has owned a number of Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time. In addition to two decades in franchising, he also has 20 years of sales, marketing, and management experience. Book a free call with Giuseppe here.
Worst investment everGiuseppe was looking to take some things off his plate, so he hired a full-service marketing company that did everything from website management to emails and social media posts. Giuseppe’s voice got lost in this process. He had given someone else control of his brand and what he was doing. It all got diluted. Giuseppe felt like he’d been thrown in a box with just about every other company in the marketing company’s portfolio. He also got virtually zero return from hiring the company. In fact, it ended up causing more confusion for his business. It took Giuseppe a long time to regain control of his brand and voice.
Lessons learnedWrite your 12 Frequently Asked Questions, record your answers for each question in a video, and release it on all platforms. Repurpose the video into a blog post, snippets, LinkedIn carousel, and more.
Giuseppe’s recommendationsGiuseppe recommends reading Traction: Get a Grip on Your Business to learn how to keep everything balanced. Even if you don’t own a business, the book will teach you about the intricacies of managing your KPIs daily.
No.1 goal for the next 12 monthsGiuseppe’s number one goal for the next 12 months is to work less and help more people than he did in 2023. He’s outsourced his marketing by having someone produce, edit, and share the content that he’s creating.
Parting words“Go for it. Life’s too short to be miserable. Take a chance on yourself, but do your due diligence and talk to people that own a business.”Giuseppe Grammatico
[spp-transcript]
Connect with Giuseppe Grammatico
Anthony Greer - Be Patient and Willing to Get Rich Slow
Kevin Sutantyo - You Have to Back the Right Founders
Dan McClure - Understand Who You Are and What You’re About
Bryan Kramer - Be Human and Build Relationships
Andrew Stotz - 8 Benefits of Increasing the Profits of Your Business
Nathaniel Harding - One Risk at a Time
Will Roundtree - Get a Customer First
Kyle Mowery - Invest in Your Circle of Competence
Gabe Marusca – Pay Extreme Attention to Your Body
Andrew Stotz - 27 Top Podcast Interviews of 2023 to Reduce Risk and Increase Return
Johan Norberg - We Have to Fight for Capitalism
Steve Faktor – How to Build Your Investment Future
Eric Simonson - Not All Real Estate Investments Are Made Equal
Kimberly Flynn - Don’t Put All Your Savings Into a Single Idea
Peter Goldstein – Check Your Emotions at the Door
ISMS 37: Larry Swedroe – Pay Attention to a Fund’s Proper Benchmarks and Taxes
Jitipol Puksamatanan – Let Time Be Your Friend
Anatoliy Labinskiy – Double-Check How Your Product Looks and Works
Therapong Vachirapong – You Need to Take Risk to Earn a Return
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Dubai Property Podcast
The Ramsey Show
The Clark Howard Podcast