Businesses that Care Podcast (formerly Mere Mortals Unite)
Business:Management
My guest is, Melissa Agnes. Her brain is always finding ways to mitigate an issue. She understands that to build brand invincibility you must be crisis ready. She is a leading authority on crisis preparedness, reputation management and brand protection. The whole concept of being crisis ready is cultural. A culture that puts people above process and bottom line, that trains employees on how to proactively build trust, identify and assess real-time risk, and respond in a way that increases credibility in and brand equity for the organization.
For more information about Melissa:
Melissa's Website
Melissa on LinkedIn
Melissa on Twitter
Melissa on Youtube
Melissa's book on being Crisis Ready
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156 Transparency, Reinforcement and Love = Success, with CEO Catherine Monson
155 The Importance of Making a Good Impression with Laura Sicola
154 People, Purpose, Profits & Play with Chuck Runyon, CEO Anytime Fitness
153 Don't Overcommit. No Is a Complete Sentence with Sharon Weinstein
152 Creating an On-Purpose Business with Kevin McCarthy
151 Love Your Life….No Matter What!© With Pennie Hunt
150 Build a Business Like a Living Organism with Sheryl O’Loughlin
149 Understanding Why A Different Perspective is OK with Cara Silletto
148 The Benefits of Ingaging Leadership with Evan Hackel
147.2 How to Build Relationships Within Your Workforce with Steve Browne
147 The Confidence Project with Tracy Bagli Hooper
146 Aspirational Leadership with Molly Maid President, Meg Roberts
145 Great Vision Without Sight with Michael Gravitt
144 Culture Trumps Everything with Gustavo Grodnitzky
143 From Female Football Team to Coaching Success with Jan Spence
142 Focus on Serving with Larry Sutton from RNR Tire Express
141 Learning Made Easier with Brainiac Dave Farrow
140 Increase Engagement – Increase Success with Mike Clark from Gallup
139 The Rewards of Taking a Risk with Andy Molinsky
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