My AdSense earnings would fluctuate between $500 to $1500, most of the time averaging about $1000. But I never averaged more than that through AdSense ads. This, despite being #1 on Google, getting tons of traffic, targeted audience, despite buying every course on AdSense and SEO and list-building and optimizing every darn part of my website, constantly creating traffic and on and on and on. The work to stay at the top of Google as relentless, but all of that work didn't payoff as much as it should have, given that I did reach #1 on Google and built a list of more than half a million email subscribers at one point.
You know why it didn't work? Because ads generally don't work for most people - not for most publishers and content creators, anyway.
Listen to older episodes of this show at https://SubscribeMe.fm
The Dreaded Unsubscribe. And Selling is not Evil - Ep #79
Slack vs. Forum for Your 1000 True Fans and How I'm using Scarcity, Exclusivity and Urgency to Build My Online Community - Ep #78
"Donations" Is Not A Business Model - Part 3 - Ep #77
Ad Blockers, DVRs, Fast-Forward, Double-Tap, My Facebook Ad Survey - Part 2 - Ep #76
Subscription Overload, Loss Leader Overload & Lifestyle Aggregators - Ep #74
Audio and Voice Are The Future, All-In On Audio - Ep #73
Reverse-Spiderman: To Have Great Power, Use WordPress - Ep #72
Part 2: Product First? Or Audience First? - Ep #71
Product First? Or Audience First? - Ep #70
Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years - Ep #69
Put Your Money Where Your Mouth Is And Pay to Play - Ep #68
13 Critical Things You MUST Do in 2018 To Improve Your Online Business - Ep #67
Why (Most) Webinars and Live Videos Suck (and What You Can Do About It) - Ep #66
Podcast Discoverability Issue and Apple's Apathy Towards Podcasting - Ep #65
My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64
Behind The Scenes of My Online Course - Ep #63
Start with the Pricing Table - Ep #62
$99 One-time Better Than $9/mo Recurring? - Ep #61
Podcasting is So Dang Hard, So Start One Today - Ep #60
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