On today’s episode we dive into the marketing and partnerships strategy behind DoorDash thanks to a conversation with David Bornoff (Head of Consumer Brand Marketing, DoorDash) and Jerry Hoak (Executive Creative Director, Managing Director at The Martin Agency). From partnering with Sesame Street for the brand’s Super Bowl commercial to being one of the first brands to feature a WNBA star alone for a major ad spot in the last 15 years, Jerry and David breaks down why a clear purpose helps drive forward their partnerships and how empowering local communities is at the center of how the brand looks at consumer marketing.
Michael Rossi | President, adidas Canada
Zach Leonsis | Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment
Jacquie Ryan | Chief Brand & Commercial Officer, Canadian Olympic Committee
Jennifer Frees | Vice President, Partnerships at Toronto International Film Festival
Justine Fedak | (Former) Head of Social & Sponsorships, BMO
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