In this podcast, Manuel Suarez discusses the strategic timing of platform entry, recognizing attention as a key driver of revenue, embracing current trends in vertical short-form content, and adopting a strategic, observation-based approach to platform selection.
🔷 Strategic Timing in Marketing Channels: Manuel underscores the importance of strategic timing when choosing marketing channels. He advises against investing in platforms before they gain prominence, emphasizing the need to join when a platform is experiencing a wave of attention. This aligns with his own success, having entered a platform in its early stages.
🔷 Attention as a Revenue Driver: Manuel emphasizes the direct correlation between attention and income. He asserts that having attention is a fundamental prerequisite for generating sales, revenue, and overall success. This concept forms the basis of his expertise in capturing attention at scale, contributing to his agency's achievement of significant revenue without external funding.
🔷 Vertical Short-Form Content: The podcast highlights vertical short-form content across major platforms such as Facebook, Instagram, TikTok, and YouTube. Suarez notes the popularity of formats like Reels and Shorts, citing them as attention-grabbing opportunities in 2022. The inclusion of short-form content on Netflix further supports the growing dominance of this format.
🔷 Strategic Platform Selection and Observation: Learn the strategic approach to platform selection, urging marketers to be observant of current trends and consumer behavior. He discourages the pursuit of creating new platforms, instead advocating for the smart allocation of attention to existing traffic opportunities. This includes observing trends on platforms like Facebook, the Apple App Store, and the Google App Store to identify where attention is currently concentrated.
3 Pillars For Happy Customers
Content Unicorns… Stand Out To Succeed
4 Placements That Will Change Your 2024
The Greatest Marketing Strategy I Ever Created
Mastering Social Media: The Right Way To Do Social Media Marketing in 2024
How To Make An Impact: Building Legacy For Expansion In 2024
How ChatGPT Can Boost Your Productivity and The Power of Human Element in Communication
How to Develop a Millionaire Mindset: Self-Confidence and Gaining Attention
Amazon Mastery: 5 Steps to Elevate Your Brand
From Street Flyers to Nine Digits
Marketing Mistakes: What to Avoid and Why | Social Media Marketing Strategy
Get Started With An Effective AI Strategy: Marketing, Content and Ad Targeting for Success
How AI Can Help Companies Win and AI Business Strategy Basics: Win Big In The New Year
Marketing Without Advertising: Habits Of Highly Successful Content Creators
Content Strategy and Marketing Opportunities For 2024: Secret Growth Strategies
Content Marketing Strategies: Business Growth on Amazon: Tips To Grow Your Business in 2024
Advertising Opportunities: The Success of the Entrepreneurial Mindset with Rudy Mawer
The 1 Type Of Content You Need To Use On Social Media
How To Build A Successful Brand Fast: Make Your Business Profitable in 2023
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast â„¢ // Marketing + Technology = Business Growth