Marketing Today with Alan Hart
Business:Marketing
Jay Livingston is not only a great CMO, but he is also an active angel investor, executive producer, and founding member of Unite America. No matter what he is doing, storytelling is always the underlying theme.
In this episode, Alan and Jay discuss the importance of the CMO vibing with the CEO, why he loves working with “passion brands” that have a good origin story, and the unique benefit of overseeing product, pricing, digital experience, and marketing at Shake Shack. Jay tells us how Shake Shacks is living out its mission to “stand for something good” by being an “instinct-led and data-supported” business that partners with local leaders to maintain authenticity while scaling globally.
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382: Capturing Cultural Moments and Power Partnerships with Dave Skena, Global Chief Brand Officer at Krispy Kreme
381: Having Integrity When Marketing to Small Businesses with Sarah Acton, CMO at BILL
380: Modernizing, Diversifying, and Maximizing Opportunity with Kadian Langlais, CMO at Renfro
379: Empathy-based and Effortlessly Stylish Marketing with Matt Lattman, SVP of Acquisition Marketing at Discover
378: Building a Kinder, Braver World with Joshua Hollin, Digital Associate at Born This Way Foundation
377: Audience First Marketing and A Culture of Learning with Lauren Weinberg, CMO at Square
376: Differentiation and Design Ops with Amrita Mathur, VP of Marketing at Superside
375: Bringing Your Brand Purpose to Life with Raj Pudipeddi, CMO of Align Technology, makers of Invisalign
374: Simply Honest Ads and In-House Creatives with Airbnb’s Hiroki Asai
373: Striking the Balance between Intuition and Information with Oded Netzer, Co-Author of "Decisions Over Decimals"
372: Establishing a Mutually Beneficial Partnership Model with Guillaume Bouvard, CMO at Extend
371: Complexities in Marketing to a Broad Audience with Zach Kitschke, CMO at Canva
370: Marketing is a Team Sport with Katie Krum, SVP and CMO at PURE Insurance
369: Capitalizing on Shifting Consumer Behaviors with Tony Marlow, CMO at LG Ad Solutions
368: Adding Meaningful Insights and Activating Data with Vincent Washington, VP of Unified-CXM Best Practices Group at Sprinklr
367: Building Internal Marketing Foundations with Lara Krug, CMO at the Kansas City Chiefs
366: The Future of Customer Data Platforms with Ryan Fleisch, Head of Product Marketing, Real-Time CDP, and Audience Manager at Adobe
365: Teamwork, Perseverance, and Innovation with Bridget Esposito, Vice President, Group Creative Director at Prudential Financial
364: Building Authentic Connections with a Skeptical Audience with Nate Burke, Chief Marketing Officer at Axonius
363: Philanthropy: Good for the Soul and the Business with Tom Nolan, CEO at Kendra Scott
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