Marketing Today with Alan Hart
Business:Marketing
Jay Livingston is not only a great CMO, but he is also an active angel investor, executive producer, and founding member of Unite America. No matter what he is doing, storytelling is always the underlying theme.
In this episode, Alan and Jay discuss the importance of the CMO vibing with the CEO, why he loves working with “passion brands” that have a good origin story, and the unique benefit of overseeing product, pricing, digital experience, and marketing at Shake Shack. Jay tells us how Shake Shacks is living out its mission to “stand for something good” by being an “instinct-led and data-supported” business that partners with local leaders to maintain authenticity while scaling globally.
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361: Maximizing the Marketing Budget and Being Responsibly Irreverent with Ben Mand, CEO at Harmless Harvest
360: Getting People to Try Your Product with Klarna CMO David Sandström
359: Trends in Fintech and Driving Growth through Affiliate Marketplaces with Drew Glover, Founding Partner at Fiat Growth and General Partner at Fiat Ventures
358: Revitalizing a Heritage Brand and Climbing the Career Jungle Gym with Amanda Tolleson, CMO at WeightWatchers
357: The Science of What Works in Advertising with Jon Evans, Chief Customer Officer, System1 Group
356: Normalizing Car-Sharing and Focusing on User Experience with Andrew Mok, CMO at Turo
355: Brand at its Best and Focusing on Fundamentals with Heather Stern, CMO at Lippincott
354: Demand Generation and Brand Marketing with David Fossas, CMO at Restore Hyper Wellness
353: Narrative Economics with John Connors, founder & CEO of Boathouse
352: How to Balance Brand and Performance to Drive Growth with Kristen D’Arcy, CMO at Homedics
351: Designing The Brand Experience: From First Exposure to Advocate with Nick Horan, Global Brand Experience Lead for Vanish at Reckitt
350: Marketing Agility and the Secret to Direct Sales with Terry Haley, CMO at Pampered Chef
349: Navigating the Intersection of Culture and Conversion with Michelle Taite, CMO at Intuit Mailchimp
348: Having the Bravery to be a Change-Maker with Andrea Brimmer, Chief Marketing & Public Relations Officer at Ally Financial
347: The Business Benefits of Continued Education with Michelle Boockoff-Bajdek, CMO at Skillsoft
346: The Power of Breakthrough Creative with Geoff Tanner, Chief Commercial and Marketing Officer at J.M. Smucker Co.
344: The Data of Decision Making with Greg Dolan, CEO at Keen Decision Systems
343: Being a Data-Driven Agile Leader with Stacey Pool, CMO at Noodles & Co.
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