It’s 2012 and Apple’s legendary designer in chief, Jony Ive, decides the company’s first product launch after Steve Jobs’ death should be a smartwatch. But he struggles to get buy-in from CEO Tim Cook and upper management. Meanwhile Samsung races to beat Apple to market.. Then Samsung raises the stakes with a wildly successful satirical ad campaign aimed at Apple’s pretentiousness, but eventually launches a flawed smartwatch that leaves consumers cold. After Apple finally greenlights the smartwatch project, Jony Ive and Apple engineers grapple with a host of challenges.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Food Delivery Wars | Just Deserts | 4
Food Delivery Wars | Deliver or Die | 3
Food Delivery Wars | Who's The Boss? | 2
Food Delivery Wars | Hot Ticket | 1
Encore: WWF vs WCW | How AEW Dynamite Reignited the Wrestling War | 7
Encore: WWF vs WCW | Down for the Count | 6
Encore: WWF vs WCW | Shock Tactics | 5
Encore: WWF vs WCW | New World Order | 4
Encore: WWF vs WCW | Prime Time | 3
Encore: WWF vs WCW | Bulking Up | 2
Sponsored: Small Business Stories | Columbia Sportswear | 2
Encore: WWF vs WCW | Titan Rising | 1
Sponsored: Small Business Stories | Domino's Pizza | 1
Vaccine Wars | Big Pharma's Big Gamble Pays Off | 7
Vaccine Wars | Arms Race | 6
Vaccine Wars | Trials and Tribulations | 5
Vaccine Wars | Warp Speed | 4
Vaccine Wars | Long Shot | 3
Vaccine Wars | The Hype Cycle | 2
Vaccine Wars | This is Not a Drill | 1
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
WSJ What’s News
Marketplace
Planet Money
Up First
The Daily