From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 14 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.
Natasha Case: Lunch Bunch and Coolhaus Founder
Who What Wear with Hillary Kerr: Who What Wear Beauty: Summertime Self-Care
Violette Serrat: Makeup Artist and Founder and CEO of Violette_FR
Who What Wear with Hillary Kerr: Barbie Lead Hair and Makeup Artist Ivana Primorac Brings Us Behind the Scenes
Amanda E/J Morrison: Co-Founder and President of Julie
Who What Wear with Hillary Kerr: Daphne Guinness on her Music-Making Process and the Joy of Lifelong Learning
Camille Charrière: Influencer, Content Creator, and Writer
Who What Wear with Hillary Kerr: Who What Wear Weddings
Morgan DeBaun: Blavity CEO and Founder
Who What Wear with Hillary Kerr: Candice Swanepoel: From Supermodel to Founder of Tropic of C
Sheena Zadeh-Daly: Founder of Kosas Cosmetics
Who What Wear with Hillary Kerr: Gabrielle Union on Sharing Knowledge and Gaining the World
Vivian Tu: Founder and CEO of Your Rich BFF Media
Who What Wear with Hillary Kerr: Who What Wear Travels: The Aeolian Islands
Courtney Storer: Chef and The Bear Culinary Producer
Who What Wear with Hillary Kerr: Liat Baruch Talks Styling Tips, Working With Sofia Richie, and the Investment Pieces That Are Actually Worth It
Emira D'Spain: Content Creator and Model
Who What Wear with Hillary Kerr: Charlotte Palermino on Creating Dieux Skin and How to Layer Products Like a Pro
Pam Weekes and Connie McDonald: Levain Bakery Co-Founders
Who What Wear with Hillary Kerr: Halle Bailey on Starring in The Little Mermaid
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