From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 14 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.
Marguerite Zabar Mariscal: CEO of Momofuku
Who What Wear with Hillary Kerr: Ashley Benson’s Signature Style From Trench Coats to Fragrance
Susan Korn: Susan Alexandra Creative Director, Designer, and Owner
Who What Wear with Hillary Kerr: Sza’s New Style Era With Stylist Alejandra Hernandez
Jamie Beck: Photographer and Author of An American in Provence
Who What Wear with Hillary Kerr: Madelyn Cline on Breakout Roles, Imposter Syndrome, and Fashion Favorites
Allyson Felix: The Most-Decorated Track & Field Olympian of All-Time and Co-Founder of Saysh
Who What Wear with Hillary Kerr: Lily Collins Gives Us a Peek Inside Seasons 3—and 4!—of Emily in Paris
Pia Baroncini: LPA Creative Director and Baroncini Import & Co. Co-Founder
Who What Wear with Hillary Kerr: How to Source Fashion Must-Haves From eBay Like a Professional
Daria Burke: Business Leader, Board Director, and Writer
Who What Wear with Hillary Kerr: Plastic Surgeon Sarmela Sunder Reveals Hollywood’s Most-Requested Facial Procedures
Alex Snodgrass: Founder of The Defined Dish and SideDish
Who What Wear with Hillary Kerr: The Inventor of the Nap Dress, Nell Diamond, Talks About Creating a Viral Sensation
Emily Hikade: Petite Plume CEO and Founder
Who What Wear with Hillary Kerr: Black Panther Costume Designer Ruth Carter on Creating the Visual World of Wakanda
Mary Lawless Lee: Happily Grey and Nemah Founder, and Author
Who What Wear with Hillary Kerr: Holiday Gift Guides From Who What Wear's Shopping Experts
Jeanine Lobell: Founder of Neen and Stila Cosmetics
Who What Wear with Hillary Kerr: Celebrity Colorist Matt Rez Shares His Must-Know Tips
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