Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
Lauren Panepinto is the Vice President & Creative Director at Orbit Books at Hachette Book Group, and in this episode, we'll deep dive into what it takes to break into the world of book illustration, and as you'll learn it's not always about being 'the best artist' in the room.
There's so much info jam-packed into this that if you're looking to get into book covers I suggest that you take notes throughout the entire interview because this is your blueprint.
00:38 - What does really 'getting out there' look like for a book cover art director
01:49 - How Lauren approaches portfolio reviews to help artists get clarity on what their next steps could look like
03:44 - Info on the cheat sheet guides that Lauren helped put together to instruct artists on their next steps
05:11 - How did you get into the world of art directing, and what does a book cover art director do?
11:27 - What does an art director look for in a portfolio that artists might not be thinking about?
15:55 - How to start building a portfolio specifically for book covers (and why including type in your work often makes it look worse)
22:14 - What catches Lauren's eye when she's looking at a portfolio so you can stand out?
26:38 - Which books do you recommend to get a good sense of the best work that you can use to research and inform your own style?
29:20 - Why subject matter knowledge is more important than technical skills as an artist
31:35 - How to make life easier for the art director (and increase your chances of getting hired over and over again)
38:41 - Advice for the first phase of your career in book covers, before you land your first job
40:43 - How much of a difference is it when you meet someone who could hire you in person vs just emailing someone quarterly updates
Check Out Lauren on the Web:
Web: http://www.laurenpanepinto.com/
Twitter: @Planetpinto
Facebook: https://www.facebook.com/lauren.panepinto
Instagram: @planetpinto
Pinterest: https://www.pinterest.com/planetpinto/
LinkedIn: https://www.linkedin.com/in/laurenpanepinto
Links Mentioned in This Episode:
Marc Scheff - https://www.marcscheff.com/
Artistacon - https://www.artistacon.net/
Drawn and Drafted - http://www.drawnanddrafted.com/
Art Business Bootcamp PDFs (Lauren & Marc's artist cheat sheets) https://gumroad.com/drawnanddrafted
Make Your Art Work - https://www.makeyourartwork.com/
Orbit Books - https://www.orbitbooks.net/
Jon Schindehette - https://theartorder.com/
Richard Anderson - https://www.artstation.com/flaptrapsart
Donato Giancola - https://donatoarts.com/
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Grab Mitch's Book:
Digital Artist Career Blueprint Physical Book: https://amzn.to/2VmUybF
EBook: https://amzn.to/2Xo4P9g
PK 143: Behind the Scenes With Etchr Lab's Brand new Multi-purpose Satchel for Artists
PK 142: Why drawing with force may be the most rewarding way to learn figure drawing.
PK 141: Creativity and Travel - What one Artist Learned From 5 Months on the Road
PK 140: How to Become a Children's Book Illustrator - Interview With John Martin
PK 139: How to Break Out of Art Jail - Interview With Chris Oatley From The Oatley Academy
PK 138: Get your professional art career started with the Illustration Lighthouse
PK 137: Is your fan art legal? Let's ask an IP Lawyer
PK 136: Building Your Art Career With 3D Total Publishing
PK 135: How to Become a Fantasy Artist
PK 134: Interview With Stan Prokopenko, aka Proko: Why do YOU make art?
PK 133: Want to Unlock Your Creativity? Get Reckless!
PK 132: What if you spent 3 years on ONE single art project?
PK 131: How to Build a Successful Freelance Art Career...Without Burning Out!
PK 130: Creating a Graphic Novel and Launching it Successfully on Kickstarter
PK 129: Carl Potts on the Golden Age of Marvel...and How to Break Into the Comics Industry
PK 128: Are you a Creative Introvert?
PK127: Artist Kirsten Zirngibl on Da Vinci Syndrome, Synesthesia and Going Deeper With the Creative Process
PK 126: Artistacon 2016 - What Happened at The New Art Event of The Year?
PK 125: How to Stay Creative...Even When Things Don't go to Plan!
PK 124: How to Publish Your First Children's Book
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