Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
Lauren Panepinto is the Vice President & Creative Director at Orbit Books at Hachette Book Group, and in this episode, we'll deep dive into what it takes to break into the world of book illustration, and as you'll learn it's not always about being 'the best artist' in the room.
There's so much info jam-packed into this that if you're looking to get into book covers I suggest that you take notes throughout the entire interview because this is your blueprint.
00:38 - What does really 'getting out there' look like for a book cover art director
01:49 - How Lauren approaches portfolio reviews to help artists get clarity on what their next steps could look like
03:44 - Info on the cheat sheet guides that Lauren helped put together to instruct artists on their next steps
05:11 - How did you get into the world of art directing, and what does a book cover art director do?
11:27 - What does an art director look for in a portfolio that artists might not be thinking about?
15:55 - How to start building a portfolio specifically for book covers (and why including type in your work often makes it look worse)
22:14 - What catches Lauren's eye when she's looking at a portfolio so you can stand out?
26:38 - Which books do you recommend to get a good sense of the best work that you can use to research and inform your own style?
29:20 - Why subject matter knowledge is more important than technical skills as an artist
31:35 - How to make life easier for the art director (and increase your chances of getting hired over and over again)
38:41 - Advice for the first phase of your career in book covers, before you land your first job
40:43 - How much of a difference is it when you meet someone who could hire you in person vs just emailing someone quarterly updates
Check Out Lauren on the Web:
Web: http://www.laurenpanepinto.com/
Twitter: @Planetpinto
Facebook: https://www.facebook.com/lauren.panepinto
Instagram: @planetpinto
Pinterest: https://www.pinterest.com/planetpinto/
LinkedIn: https://www.linkedin.com/in/laurenpanepinto
Links Mentioned in This Episode:
Marc Scheff - https://www.marcscheff.com/
Artistacon - https://www.artistacon.net/
Drawn and Drafted - http://www.drawnanddrafted.com/
Art Business Bootcamp PDFs (Lauren & Marc's artist cheat sheets) https://gumroad.com/drawnanddrafted
Make Your Art Work - https://www.makeyourartwork.com/
Orbit Books - https://www.orbitbooks.net/
Jon Schindehette - https://theartorder.com/
Richard Anderson - https://www.artstation.com/flaptrapsart
Donato Giancola - https://donatoarts.com/
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http://www.pencilkings.com
Want to learn to create realistic artwork?
http://www.pencilkings.com/evolve
Grab Mitch's Book:
Digital Artist Career Blueprint Physical Book: https://amzn.to/2VmUybF
EBook: https://amzn.to/2Xo4P9g
PK 203: Understanding Artistic Identity with Zhiwan Cheung
PK 202: Quality Over Quantity In Your Art And Life with Liron Yanconsky, Liron Art LLC
PK 201: Creative Side Hustles and Natural Light Photography with Sandra Coan, Founder of Sandra Coan Photography
PK 200: What I Learned from 4 Years of Interviewing Artists, with Youngman Brown, Host of Your Creative Push Podcast.
PK 199: How to Pursue Art Wherever You Live
PK 198: Should You Pay for Art Education?
PK 196: Marketing for Artists with Cindy Hohman
PK 195: Living a Fully Creative Life with Derek Rodenbeck
PK 194: The Journey to Building a Large Body of Artwork
PK 193: How to Unlock Your Full Creative Potential
PK 191: Do you Love your art?
PK 191: 3 Simple Steps to Start Your Art Career
PK 190: Artist Business Insights with Suzanne Redmond
PK 189: The Future of Art Education with Mike Mattesi of DrawingForce.com
PK 188: Deep Dive into the Journey of an Animator
PK 187: Finding Bliss While Learning to Paint with Jan from Evolve
PK 186: Daniel never dreamed that he would create realistic oil paintings.
PK 185: What it really takes to make great art with Michael from Evolve
PK 184: From starting to pro level art in 7 months - what?!
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