Pencil Kings | Inspiring Artist Interviews with Today’s Best Artists
Arts:Visual Arts
Lauren Panepinto is the Vice President & Creative Director at Orbit Books at Hachette Book Group, and in this episode, we'll deep dive into what it takes to break into the world of book illustration, and as you'll learn it's not always about being 'the best artist' in the room.
There's so much info jam-packed into this that if you're looking to get into book covers I suggest that you take notes throughout the entire interview because this is your blueprint.
00:38 - What does really 'getting out there' look like for a book cover art director
01:49 - How Lauren approaches portfolio reviews to help artists get clarity on what their next steps could look like
03:44 - Info on the cheat sheet guides that Lauren helped put together to instruct artists on their next steps
05:11 - How did you get into the world of art directing, and what does a book cover art director do?
11:27 - What does an art director look for in a portfolio that artists might not be thinking about?
15:55 - How to start building a portfolio specifically for book covers (and why including type in your work often makes it look worse)
22:14 - What catches Lauren's eye when she's looking at a portfolio so you can stand out?
26:38 - Which books do you recommend to get a good sense of the best work that you can use to research and inform your own style?
29:20 - Why subject matter knowledge is more important than technical skills as an artist
31:35 - How to make life easier for the art director (and increase your chances of getting hired over and over again)
38:41 - Advice for the first phase of your career in book covers, before you land your first job
40:43 - How much of a difference is it when you meet someone who could hire you in person vs just emailing someone quarterly updates
Check Out Lauren on the Web:
Web: http://www.laurenpanepinto.com/
Twitter: @Planetpinto
Facebook: https://www.facebook.com/lauren.panepinto
Instagram: @planetpinto
Pinterest: https://www.pinterest.com/planetpinto/
LinkedIn: https://www.linkedin.com/in/laurenpanepinto
Links Mentioned in This Episode:
Marc Scheff - https://www.marcscheff.com/
Artistacon - https://www.artistacon.net/
Drawn and Drafted - http://www.drawnanddrafted.com/
Art Business Bootcamp PDFs (Lauren & Marc's artist cheat sheets) https://gumroad.com/drawnanddrafted
Make Your Art Work - https://www.makeyourartwork.com/
Orbit Books - https://www.orbitbooks.net/
Jon Schindehette - https://theartorder.com/
Richard Anderson - https://www.artstation.com/flaptrapsart
Donato Giancola - https://donatoarts.com/
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PK 102: The organizers of Artistacon reveal how to make the most of your conference experience
PK 101: Getting back into being a full time artist after taking a long break
PK 100: The best bits from the Top 10 Pencil Kings interviews compiled into one handy podcast.
PK 099: Getting Your Big Creative Project Started and Funded with Princess Merida Creator Brenda Chapman
PK 098: Finding Your Voice as an Artist with Renee Chio
PK 097: How one tweet helped launch the career of digital artist Phil Galloway.
PK096: City of Gateway Creator Sean Murray on Fantasy Concept Art
PK 095: Corey Pelton Reveals How to Get Hired in the Video Game Industry
PK 094: Derek Rodenbeck is back to update his journey as a comic book artist and creative
PK 093: Understanding the reality of a freelance art career
PK 092: Learn to push past creative block with Youngman Brown of the Your Creative Push Podcast
PK 091: The best advice from hundreds of artist interviews with Carl Olson of the Digital Convervence Podcast
PK 090: A Blueprint for kickstarting your freelance career with Author and Illustrator Cale Atkinson
PK 089: How to break in as a digital artist and propel your career faster than you ever thought possible.
PK 088: Should Visual Artists Start a YouTube Channel?
PK 087: Blizzard cinematic VFX artist David Luong shares his path to getting into one of the world's premiere game studios and tells us what creative life looks like outside the studio.
PK 086: Why do creativity and depression often go together for many artists?
PK 085: Artist Eliot Min talks about making Manga Art and his new video game, Cerebrawl.
PK 084: Animation director Cinzia Angelini talks about making the Mila Film
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