The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative.
In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.
We’ll see you in The Badger Den!
Highlights
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Resources & Links
All our episodes and show notes are available at https://www.adbadger.com/podcast
Get the Ad Badger App here: https://www.adbadger.com/
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
AMZPPC #80: An Introduction to Targeting Options on the Amazon DSP
AMZPPC #79: Optimizing on a Hunch
AMZPPC #78: 5 Things You Don’t Know About Product Targeting
AMZPPC #77: Amazon PPC Stats During COVID-19 | April 2020
AMZPPC #76: Sponsored Brands Update: Now You Can Edit Creatives
AMZPPC #75: Amazon PPC Stats during COVID-19 | March 2020
AMZPPC #74: Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020
AMZPPC #73: Taking Your Amazon Products & Campaigns Global: A Primer
AMZPPC 72: Best Practices for Selling on Amazon During COVID-19
AMZPPC 71: Principles and Mindset for Amazon Marketers During Coronavirus
AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns
AMZPPC 69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)
AMZPPC 68: Incorporating "Adjust Bids by Placement" Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)
AMZPPC 67: Grow Your Amazon Campaigns with Demographics Data
AMZPPC 66: What Consumer Behavior Says About You: Amazon Brand Analytics
AMZPPC 65: How to Raise Lifetime Value with Market Basket Report
AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords
AMZPPC 63: Long Tail Search Terms: The Amazon PPC Silent Killer?
AMZPPC 62: ACoS: Amazon Platform Tax?
AMZPPC 61: 7 Tips to Get More Clicks on Amazon Ads
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