The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative.
In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.
We’ll see you in The Badger Den!
Highlights
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Resources & Links
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
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How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141]
Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]
How to Optimize for Total ACOS Goals in Amazon Advertising [AMZ PPC # 139]
A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138]
Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]
5 Important Factors That Influence Amazon Ranking - AMZ PPC # 136
Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19]
What To Do When Diagnosing ACOS Increase [Badger Bite # 18]
What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135]
AMZ PPC #134: How to Use Amazon’s New Budget Tab and Report
AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)
AMZPPC # 132: Should You Segment Automatic Sponsored Product Campaigns?
AMZPPC #131: When to Pause an Amazon Advertising Campaign
AMZPPC #130: Your Guide to Amazon Prime Day 2021
[Badger Bite #17] The Dreaded Amazon Keyword Constriction
AMZPPC #129: Search Term Impression Share Reports in Amazon PPC
AMZPPC #128: How to Scale your Amazon PPC Account
AMZPPC #127: How You Can Approach Seasonality in Amazon PPC
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