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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.
(3:12) Types of interactions
(7:03) Headline clicks
(9:01) Call extensions
(12:13) Site link under the ad
(17:30) Image extensions
(20:07) Driving directions
(22:33) Google Search Partners
(25:38) Display network
(31:15) Price asset
(33:52) Lead form asset
(35:37) Call ads
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First 100 Episodes - https://paidsearchpodcast.com/archive
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
Bidding Strategy Comparison (Episode #394)
HUGE Question & Answer Show (Episode #393)
Amazing New Ideas + Joey Bidner (Episode #392)
What I Learned in 2023 (Episode #391)
Risk Management - The Principles of Google Ads #6 (Episode #390)
Quality Score - The Principles of Google Ads #5 (Episode #389)
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Pay Per Value - The Principles of Google Ads #3 (Episode #387)
Phases of Success - The Principles of Google Ads #2 (Episode #386)
Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
My 5 Most Controversial Opinions (Episode #384)
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
Below First Page Bid? (Episode #382)
Let's Build a High Funnel Google Ads Search Campaign (Episode #381)
Answering 6 Questions from Listeners (Episode #380)
The Cheapest Traffic on Google! (Episode #379)
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
When to Use Exact Match Keywords (Episode #377)
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