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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.
(3:12) Types of interactions
(7:03) Headline clicks
(9:01) Call extensions
(12:13) Site link under the ad
(17:30) Image extensions
(20:07) Driving directions
(22:33) Google Search Partners
(25:38) Display network
(31:15) Price asset
(33:52) Lead form asset
(35:37) Call ads
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First 100 Episodes - https://paidsearchpodcast.com/archive
336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing
335: Advanced Discussion on Dynamic Search Ads
334: The Best Google Ads Q&A Episode We’ve Ever Done
333: Dynamic Search Ads Introduction
332: Pros and Cons of the Search Campaigns that We Run in Google Ads
331: Secret Settings in Google Ads
330: The Focus Style Management in Google Ads
329: Ad Extensions Are Becoming Assets in Google Ads
328: 5 Questions to Ask Yourself About Google Ads Every Month
327: Frequency Capping in Google Ads
326: Advanced Tips for Performance Max Campaigns on Google Ads
325: Introduction To Performance Max Campaigns
324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A
323: The New Google Tag Looks Amazing!
322: Recent Google Ads Surprises
321: How to Get to the Top of Google Ads
320: 3 Ways to Improve Quality Score
319: The 3 Rules of Google Ads Management
318: Interesting Experiments to Run in Google Ads Right Now
317: What’s the Best Bidding Strategy in Google Ads?
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