This is a question that has plagued me for quite some time and it was inspired by my wife. Ryan and I continuously evaluate brands as we compare what works and what doesn't when it comes to consumers. We get caught in this trap of continually pivoting as we see other brands catch fire because of a bottle design or some element. So my wife asked me, Kenny, are you are whiskey company or a marketing company? It caught me off guard and I really had to think about the broader landscape so I wanted to make an episode where we talk about what it takes to be a whiskey company versus a marketing company. There's probably a lot of brands out there that think of themselves as a whiskey company but in reality they are a marketing company. Here's the thing, there's no wrong answer. Marketing plays a crucial role in whiskey and it could be the marketing that's in your face through point of sale, it could be bottle shapes, or even the lack of marketing to keep the mystique alive. I thoroughly enjoyed this conversation and it probably requires us to hit this topic again in the future if you send us your feedback.
Show Notes:
TWiB: New Documentary Called Bourbon Blaze, Rebel Bourbon Joins NASCAR, Templeton Whiskey Unveils Templeton Bourbon
444 - Our Big 2024 Predictions on Bourbon Community Roundtable #89
Whiskey Quickie: Little Book Chapter 7: In Retrospect Whiskey Review
Behind The Pursuit: New Faces at Pursuit Spirits
443 - The Current State of Collecting Whiskey with Nate Gana
Whiskey Quickie: Michter's Toasted Barrel Finish Rye Whiskey (2023) Review
TWiB: Marianne Eaves Sues Castle & Key, RD1 Spirits Plans A New Location, A Look Back on 2023
442 - Basil to Booker's and Building a Global Brand with Tim Heuisler of Jim Beam
Whiskey Quickie: Jack Daniel's Twice Barreled Special Release Heritage Tennessee Rye Review
TWiB: Almost 3 Barrels For Every Person in Kentucky, EU SuspendsTariffs on American Whiskey, New Record Set for Bourbon at Auction
441 - Engineering a Rickhouse with Buzick Construction
Whiskey Quickie: Southern Star Paragon Single Barrel Cask Strength Wheated Bourbon Review
TWiB: Pursuit Spirits Is Open For Public Tours, Heaven’s Door Joins the KDA, Old Forester117 Scotch Cask Finish
440 - Why Don't Acquired Brands Get Consumer Blowback and 2023 Predictions Review on Bourbon Community Roundtable #88
Whiskey Quickie: Angel's Envy Cask Strength Rye Whiskey Review
TWiB: Maker's Mark Fills Certified Regenified Barrel, Blue Run 12 Days of Bourbon Series, Pursuit United Bourbon Batch 11CD
439 - Celebrating 10 Years of Barrell Craft Spirits with Joe Beatrice and Tripp Stimson
Whiskey Quickie: Bardstown Bourbon Company Discovery Series #11 Bourbon Review
TWiB: Potential Bourbon Complex Hits The Market, Frazier History Museum Exhibits Spirited Design, Fall 2023 Edition of Old Fitzgerald
438 - What is Over, Under, and Properly Rated?
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