Show Summary
Many businesses, particularly small business owners, are faced with the challenge of the consideration of raising prices. Business owners hear they should but are afraid to do it. Brian Thompson struggled with this challenge for a period of time.
Fear has been one of the motivators in life for Brian, and it impedes the progress he wants to make. Raising prices scared him, thinking about rejection or the people saying they don't want to work with him anymore because of increasing his costs.
In this episode, Brian shares how he overcame his fear of rejection and people saying "no" to him for raising prices and how it affected his business revenue.
He also gives us an excellent idea on how to make time for optimizing your business which he calls the Brian Week for his own business.
Website:
https://btfinancial.com/
Corporate Partner:
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Geraldine Carter: Capturing Invisible Demand
Tara Cannon: Merchant Services and Credit Card Processing
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