In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league.
Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.
In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution.
Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche.
Do not miss these highlights:
03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you.
06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions.
15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.
27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.
30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.
32:10 Your next steps to put what you’ve learned into action.
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed
If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators.
She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses.
Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.
Accelerating To 5-Figure Months As A Piano Coach & Creating True Security As An Entrepreneur with Ashlee Young
The 5 Stages of High-Converting Launches
Eliminating The Drama of Increasing Your Prices
Everything You Have Right Now Is Enough To Hit Your Goals This Year
The 3 Pillars To Creating A 200K Coaching Practice
Three Ways To Create More Leverage In Your Business So You Can Grow Faster Without The Burnout
How To Make Better Decisions
Identifying Your Upper Limits
Becoming A Category Leader
3 Questions To Ask Yourself To Attract High-Caliber Clients
Becoming A Six Figure Speaker with Megan McCaleb
Build Your Coaching Business Around Your Perfect Client
How To Have A Record-Breaking Revenue Year
The Top 5 Online Marketing Trends All Coaches Must Know For 2023
Leveraged Marketing
Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner
How To Coach Inside Your Group Programs
How To Design Your Curriculum For Your Group Coaching Program
Mistakes To Avoid When Growing A Community As Part of Your Paid Program
Getting Out of Old School Sales Tactics and Enrolling Clients Organically with Carol Trotter
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips