In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league.
Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.
In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution.
Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche.
Do not miss these highlights:
03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you.
06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions.
15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.
27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.
30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.
32:10 Your next steps to put what you’ve learned into action.
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed
If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators.
She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses.
Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.
How To Have A Profitable Summer Working 10 Hours A Week (Or Less)
Offer Deep Dive Q&A
How These Coaches Are Overcoming Fear, Taking Messy Action And Hitting Big Goals
Your Scalable Offer (Part II)
Your Scalable Offer (Part I)
Fastest Path To Clients
How I Became A Top Coach In My Industry
3 Ways To Fix Your Overlooked Content
Having Resources Vs. Being Resourceful
Your Clients Are Not Your Friends
My ADHD Diagnosis
The Perfect Content Planning System
The 3 Core Fears That Are Preventing You From Experiencing Unstoppable Confidence
How To Get Your Potential Clients To Buy Anything From You
Monetizing Your Message and Your Story
Identity Crisis
Free vs. Paid Content: Am I Giving Away Too Much?
The #1 Skill You Must Master in Order to Get Clients Online
How To Become A Proficient Coach: Private vs. Group Coaching
Using The Commitment Ladder To Call Your Audience To Action
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips