He did this the hard way – grew up playing guitar in a band, skipped college, became an accountant by testing into the profession and, after he got into the corporate world, made a lateral move into marketing. He is Andy Mooney, the CEO of Fender Musical Instruments Corporation.
Mooney and Fender are trying to change the way we look at musical instruments, and the process of buying one and learning to play. It all made sense after he told me his role in the Disney Princess concept becoming a global marketing phenomenon.
Also: The game has changed. It used to be, a movie was valuable if it had a big showing at the box office, though there was the occasional film that did big rental business but didn’t do much in theaters. For more on that, see the entire careers of Mary Kate and Ashley Olsen after Full House. And then for TV, much of the same: A show is big if it gets people to watch commercials or buy cable.
127 - Life Lessons and an Elephant Attack: Great Stories from Great Minds
126 - Jeff Wilke, Amazon CEO of Global Consumer, Exclusive from re:MARS
125 - Apple WWDC Preview, and Tech's Labor Unrest; with Walt Mossberg
124 - Huawei, T-Mobile, and Winning at All Costs
123 - Is SoftBank Spoiling Silicon Valley?
122 - The Uber IPO Show; Plus, Amnon Shashua on Intel's Driverless Challenge
121 - The Endgame in Streaming for Disney; Plus, VMware CEO Pat Gelsinger
120 - Apple's Qualcomm Truce, IPO Fever; with The Verge's Casey Newton
119 - Winning in the Markets and on the Court: John Rogers, Jr., Ariel Investments founder & CEO
118 - IBM CEO Ginni Rometty on A.I. and the Future of Work
117 - Apple's New Services: Will They Work? Kevin Delaney, Stephanie Mehta, Rebekah Saltsman
116 - Beyond the College Cheating Scandal: Plus, Frank Calderoni, Anaplan CEO
115 - Should Big Tech Break Up? Plus, Playwright Dominique Morisseau
114 - Fortnite vs. Apex Legends, Plus Ciena CEO Gary Smith
113 - Opening Tech: The Diversity Challenge. With Anu Duggal, Female Founders Fund; Kathryn Finney, Digital Undivided; Ruben Harris, Career Karma
112 - Amazon Leaves NYC: Good or Bad? With Anand Giridharadas and Robert Frank
111 - Is Facebook Really That Bad? Roger McNamee and Antonio Garcia Martinez
110 - #Nevertweet: Time to Cut Back on Social? Farhad Manjoo, Jeff Jarvis, Chris Moody, Jaron Lanier
108 - Behance Founder Scott Belsky; Plus, Walter Isaacson and Jim Stewart on the Future of Journalism
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