Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.
Crystal shares her own origin story and offers some great advice on how to use this emotional marketing technique to build your personal brand!
https://freelancetransformation.com/episode157
160: Elite Consultant Mindsets | Michael Zipursky
159: Starting an Agency | Duane Brown
158: Websites in Highschool to 5 Figure Projects | Joe Kashurba
156: Solo Freelancing to Agency | Matt Kohn
155: Go Freelance Faster w/ Agency Work | Seth Coelen
154: Advantages of Productized Consulting | Jane Portman
153: Hire Your First Assistant | Gina Horkey
152: Free Yourself From Chaos | Susan Fennema
151: The 'Grow Fast' Agency Formula | Jeff Sauer
150: Master Your Finances | Jessica Moorhouse
149: Reach Your Financial Goals | Andy Johnson
148: 5 Ways to Boost Income in 2018 | Matt Inglot
147: The Worst-Case Actually Happened | Jason Swett
146: Fund a Product w/ Consulting | Austin Felton
145: Target Clients w/ LinkedIn Ads | AJ Wilcox
144: Win Clients w/ LinkedIn | Jake Jorgovan
143: Master the Freelancing Journey | Jesse Gernigin
142: How Introverts Can Win Clients | Luis Vazquez
141: Become Known In Your Niche | Mike Julian
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