Crystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business.
Crystal shares her own origin story and offers some great advice on how to use this emotional marketing technique to build your personal brand!
https://freelancetransformation.com/episode157
140: Win Clients w/ Cold-Calling | Olivier Lambert
139: Build a Company of One | Paul Jarvis
138: Find Clients in a New Niche | Jonathan Stark
137: The Most Unusual Consultancy | Steve Sims
136: Brand Yourself | Sarah Hart
135: The Real Experience of Freelancing | Sian Richardson
134: Hire Remote Workers Effectively | Nathan Hirsch
133: Find Clients With Facebook Ad Funnels | Kurt Bullock
132: Specialize, Simplify, Profit | Kurt Elster
131: Quit Corporate & Go Freelance | Hannah Lowe Corman
130: Turn Influencers into Client Referrals | Sean Smith
129: Get Things Done Even When You Don't Want To | Chris Cooper
128: Demystifying Bookkeeping for Freelancers | Donna Zanger
127: What Building a Business Really Looks Like | Josh Doody
126: Play Away the Anxiety | Charlie Hoehn
125: Let Consulting Firms be Your Sales Team | Jonathan Dison
124: Stop Pitching & Win Clients | Blair Enns
123: Win Clients Through Local Events and Referrals | Paige Wilhide
122: How to Find a Great Assistant | Tim Francis
121: Create Content Efficiently | Austin Church
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money