Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting with others, inspiring change, being able to share ideas in a way that seems to bypass defenses, be wildly persuasive and lead to action and impact? What IS it that lets them do it? In today's fund and surprising conversation with Jonah Berger, we delve into the fascinating world of language, persuasion, and ethics, and reveal the secrets to harnessing the power of what my guest calls “magic words” in your everyday life.
Jonah is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. His latest book, Magic Words: What to Say to Get Your Way, provides a powerful toolkit and actionable techniques around the science of language and how you can use it to change minds, engage audiences, and drive action.
In today’s conversation, we explore the incredible ways in which language can impact our lives, relationships, and influence, including:
You can find Jonah at: Website | Twitter
If you LOVED this episode you’ll also love the conversations we had with Zoe Chance about ethical persuasion.
Check out our offerings & partners:
Hosted on Acast. See acast.com/privacy for more information.
January Jumpstart | On Belonging
How to Reset Your Stress Response and Rewire Your Brain for Resilience with Harvard Expert Dr. Aditi Nerurkar
January Jumpstart | On Movement
A More Joyful & Less Regret-filled Way to Live | Leo Babauta
January Jumpstart | On Exquisite Attention
How Mindfulness Turned Down the Noise in My Head | Plus a Bonus Guided Mediation
How to Make Change Your Ally | Brad Stulberg
January Jumpstart | On Purpose & Meaning
How to Do Big Things in 2024 | 8-part Framework
Atomic Habits | How to Build Good Habits & Break Bad Ones with James Clear
January Jumpstart | On Passion
Year-End Reflection Part 4 | Our Contribution Bucket
Peak Moments & Insights from 2023 | Pico Iyer, Karen Walrond, & Vijay Gupta
What Deeply-Connected Couples Don't Do | Amy Morin
Year-End Reflection Part 3 | Our Connection Bucket
How to Get Good With Money & Build Real Wealth | Vivian Tu
The Life-changing Magic of Fungi | Merlin Sheldrake
Year-End Reflection Part 2 | Our Vitality Bucket
How to Break the Trauma Cycle | Dr. Mariel Buqué
The Surprising Science of Hypnosis, Pain & Habit Change | Dr. David Spiegel
Create your
podcast in
minutes
It is Free
Live Immediately with mike campbell
Curious Freedom with Kirsty Farrugia & friends
The Minimalists Podcast
Health Report - Full program podcast
Eat, Move and Live Better