We all want to feel good about our work but does some of the marketing industry take itself too seriously? In our personal pursuit for meaningful work and a sense of nobility, can we completely overshoot the whole point of marketing?
What if marketing doesn't need to be noble?
What if "brand purpose" isn't a useful concept?
What if marketing is just to sell?
These are questions that Anthea Foyer (Sector Development Officer, City of Toronto), Julie Ng (Marketing and Business Development Consultant), and Radovan Andrej Grezo (Creative Director, Somebody&Somebody) discuss with us in this live panel recording of Sweathead.
You can find Anthea here: https://www.linkedin.com/in/anthea-foyer/
Julie is here: https://www.linkedin.com/in/julieonvancouverisland/
Andrej is here: https://www.linkedin.com/in/radovangrezo
With thanks to Dot Jarantilla for making this happen.
**
Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022.
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.
Advertising Freelancers, If You're Trying To Build Your Own Business, Listen To This - Brandon Williams, Strategist
When The Idea Counts The Most, Process Might Just Count The Least - Genevieve Grandsen, Selma Ahmed, Will Grundy from adam&eveDDB
How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)
Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP
15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special
How Feedback And Reviews Can Help Big Teams Do Even Better Work - Aly Baer, John Lee @ Twitter Next
Turn That Observation Into An Insight–7 Ways To Stumble Your Way There
How The M&C Saatchi Group's Employee-Led Diversity And Inclusion Network Works - Tanya Brown, Simi Nijher
19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Director Of Strategy
What People Who Watch The Super Bowl For The Ads Thought About Super Bowl 2021's Ads #PlannerBowl
With Your Next Creative Brief, Linger On The Problem. Then Use It.
30 Minutes To A Greyhound-Adoption Campaign Strategy - Cait Dorombozo, Graphic Designer
The Power Of Provocative Thinking - Hugh Munro, Head of Planning
Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon
Is It Me Or Is This Company Toxic? - Emma Siu, Thiago Bersou
Playing Your Strategy Cards Right - Jye Smith, Strategy Card Maker
The Different Shapes Of Strategy Careers - Serena Berra, Monica Duran, Matilde Ricon Peres
A Strategist Who Writes Or A Writer Who Does Strategy? - Claire Strickett, Strategist and Author
What Do You Want? - Libby Swan, Anjali Ramachandran, Grace Steite
A Debrief About The Sweathead Facebook Group - Stephen Yap, CEO, Jam!Research
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast