The man, the myth, the legend; Peter Voogd is the leading authority for young entrepreneurs. He built an 8 million dollar empire by the age 27 and has trained close to 5000 entrepreneurs. He is the founder of Game Changers Academy, and the author of the International bestseller 6 Months to 6 Figures. He also runs the top rated podcast Young Entrepreneur Lifestyle 2.0.
We are going to talk about Peter’s book, and how he used it to grow his business. Peter started with a unique story and then made sure that the angle he was using to approach his book and marketing was unique. Then he used a great launch team and used every platform that he had access too. He shares all of this with us, plus how he leveraged relationships with influencers including Donald Trump to really get the word out about his book.
You can find Peter here:
Peter J. Voogd
Young Entrepreneur Lifestyle 2.0 Podcast
Peter on Twitter @PeterVoogd23
Game Changers Academy
Peter Voogd on LinkedIn
Peter Voogd on Facebook
Peter Voogd on Instagram
6 Months to 6 Figures
Books by Peter Voogd
6 Figures Book
Show Notes
[01:49] Peter's book was years in the making. It was based on his last 6 or 7 years of experience. He went from dead broke to making a 6 figure income. The book took Peter's influence to a whole new level.
[03:11] The main purpose was to shift our culture with a tactical hands-on book for entrepreneurs. He also wanted to impact people while building his brand.
[04:26] It took Peter about 6 months for the actual book writing.
[04:53] Peter needed a unique angle and he found 10 differentiators for his book. He developed partnerships and reached out to a top-notch team. He used all of his platforms at once.
[06:48] He also wrote in publications, used his podcast, spoke to groups, and reached out to team leaders and influencers.
[09:25] Leveraging other people's proven platform is the key and reaching out is a numbers game. Peter even got an endorsement from Donald Trump.
[11:15] How Peter came up with his book title. It took him awhile to come up with that great title, but he was surrounded by a great team and they did a lot of brainstorming. Then he surveyed people in his circle of influence.
[14:08] The importance of writing your way to the title after the book is finished.
[14:56] Peter attributes his books selling power with writing a book that creates a movement and shifts something people do daily. It has to be different and inspire people.
[14:56] Peter attributes his books selling power with writing a book that creates a movement and shifts something people do daily. It has to be different and inspire people.
[18:11] He also asked people in the academy to review the book. He did the audio book himself and it is selling well.
[20:28] Peter only focuses on his circle of genius. He had a great team to work on the launch and he focused on creating content.
[21:31] Make a target list of people who have a bigger audience than you and leverage that audience.
[26:44] He also contacted group leaders and offered them discounts to buy in bulk to give away.
[27:52] Self-publishing with the right team is a great way to make more money.
[32:23] How Peter masterminds with Hal Elrod and loves to implement his ideas.
[34:08] Peter has a plan to continue his sales and keep the sales steady. He is also coming out with his second book, and the second book is so much easier than the first book.
[35:18] Peter's biggest backend income stream has been the academy and speaking.
[36:05] Affiliate partnerships have been an unexpected income stream.
[37:56] He is now working on the entrepreneur's blueprint to mastering success. Most of the information is taken from his top 30 podcasts with practical action steps. It is in a teachable framework that is very tactical.
[41:18] His long-term strategy is being more strategic with the backend and he plans to promote at a higher level.
[42:38] Having an unshakable confidence in what you are doing and not being afraid to ask for help. Everything with the second book will be scaled.
[47:29] He is also doing a lot more video.
Links and Resources:
self-publishingschool.com
Spsfreetraining.com
How Peter Voogd Went From Zero To A Six-Figure Income In 6 Months
How To Find Your Way As An Entrepreneur - 4 Simple Tips
Hal Elrod
Gary Vaynerchuk
Traction
Dan Kennedy Books
John Maxwell
Brian Tracy
Peter J. Voogd
Young Entrepreneur Lifestyle 2.0 Podcast
Peter on Twitter @PeterVoogd23
Game Changers Academy
Peter Voogd on LinkedIn
Peter Voogd on Facebook
Peter Voogd on Instagram
6 Months to 6 Figures
Books by Peter Voogd
6 Figures Book
SPS 144: Start Writing Your Book TODAY with Morgan Gist MacDonald
SPS 143: How To Sell Books As A Podcaster & Speaker with Ryan Hawk (The Learning Leader)
SPS 142: How To Land A TEDx Talk As An Author with Corey Poirier
SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs
SPS 140: Everything Is Figureoutable & How To Be A Time Genius While Writing Your Book with Marie Forleo
SPS 139: From The Hood To Doing Good with Johnny Wimbrey (The Millionaire Author Mindset)
SPS 138: Changing Culture & Representation Through Children’s Books with Dr. Thomishia Booker
SPS 137: Launch Week Recap- Results & Lessons Learned From Launching My Newest Book
SPS 136: BEHIND THE SCENES: How I'm Launching My New Book - And How To Get A Copy with Chandler Bolt
SPS 135: What I Learned Writing The Second Edition & Preparing To Relaunch My Book "Published." with Chandler Bolt
SPS 134: The Secret To Writing A Quality Memoir That Changes Lives with Lianne Saffer
SPS 133: How I Write Screenplays & Books While Training For Marathons with Bo Eason (former NFL Standout)
SPS 132: From Blogger To New York Times Bestseller with Matt Kepnes (aka. Nomadic Matt)
SPS 131: Get Different With Your Book Marketing: How To Market In A Way That Stands Out with Mike Michalowicz
SPS 130: How to Re-Launch Your Book The Product Launch Formula Way with Jeff Walker
SPS 129: How I Self Published My Way To 1M+ Copies Sold And $10M+ In Business From My Book with Michael Bungay Stanier
SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison
SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)
SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 125: Live Your Message: Writing A Book That Readers Actually Implement & Turning Your Book Into An Online Course with Marisa Murgatroyd
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