For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!
Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!
If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!
Key Takeaways:
0:00 Intro
1:19 About Janis
3:40 What channels Look Fabulous Forever are using & why
7:26 How to grow your social channels
10:10 Finding out what content to create
12:10 The stats to look at when analysing content
16:22 How to create an engaging customer survey
19:27 Converting followers into customers
24:30 How to allocate budgets for different stages of the marketing funnel
34:06 How to use CRM and the data
40:17 The future of Social Media Marketing for Look Fabulous Forever
Janis Thomas - https://www.linkedin.com/in/janisthomas/
Look Fabulous Forever - https://www.lookfabulousforever.com/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
PPC Ep 4 - Scale Your Growth With Pinterest Advertising, With Pinterest Guru Nina Kolari
Ep 3 - Growing Your Shopify Store with Facebook Ads
PPC Ep 2 - Building Great Revenue From Google Shopping With Becky Hopkin, a Google Shopping Expert
PPC Ep 1 - Google Ads Masterclass With Pamela, Ajala Digital
Going International on Shopify - Special Guest, Tim Richardson
Ep 4 - Exclusive Interview With Dan Nephew from Lovepop (Shopify Store). What's changed during Covid?
Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?
Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Episode 101 Special - With a Surprise Guest!!
SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand
SEO Part 3b: Content Optimisation Todo List
SEO Part 3: Content Optimisation on Shopify
SEO Part 2: Technical Optimisation on Shopify
SEO Part 1: Keywords - With special Guests, Chris Laas
Facebook Ads Masterclass with Kevin from Voy Media
"I’ve invested in advertising - nothing has worked” - How To Never Be This Person!
Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps
Exclusive Interview With Brightpearl - Preparing Your Store To Scale
Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show