Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
While we have covered a lot about influencer marketing on this podcast, there is one facet that we haven't looked at: The cost-effectiveness of influencer marketing.
As we head towards a potential recession in 2023 and marketing budgets are tight, this becomes even more important. That's why on this episode we will focus on why influencer marketing is such a great marketing investment when budgets are tight.
Topics we will cover include:
Key Highlights
[02:30] Introduction of Podcast Guest, Nisarg Shah
[04:30] How Nisarg Got Into Influencer Marketing
[06:22] The Gaps Nisarg Found In Influencer Marketing in 2017
[09:08] Influencer Marketing's Flexibility
[13:25] How Influencer Marketing Can Help Brands Into Recession
[19:22] Affiliate Marketing in Affable.ai Tool
[22:35] The Hybrid Structure of Influencers and Affiliates
[26:35] Reasons Why Third-Party Platforms Still Add Value
[29:33] Best Practices in Influencer Marketing Industry
[31:46] Connect with Nisarg
[32:21] Affable.ai Price Point
Notable Quotes
Guest Links:
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