Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
While we have covered a lot about influencer marketing on this podcast, there is one facet that we haven't looked at: The cost-effectiveness of influencer marketing.
As we head towards a potential recession in 2023 and marketing budgets are tight, this becomes even more important. That's why on this episode we will focus on why influencer marketing is such a great marketing investment when budgets are tight.
Topics we will cover include:
Key Highlights
[02:30] Introduction of Podcast Guest, Nisarg Shah
[04:30] How Nisarg Got Into Influencer Marketing
[06:22] The Gaps Nisarg Found In Influencer Marketing in 2017
[09:08] Influencer Marketing's Flexibility
[13:25] How Influencer Marketing Can Help Brands Into Recession
[19:22] Affiliate Marketing in Affable.ai Tool
[22:35] The Hybrid Structure of Influencers and Affiliates
[26:35] Reasons Why Third-Party Platforms Still Add Value
[29:33] Best Practices in Influencer Marketing Industry
[31:46] Connect with Nisarg
[32:21] Affable.ai Price Point
Notable Quotes
Guest Links:
Learn More:
All You Wanted to Know about Marketing Funnels
Going Live: Why Livestreaming Matters (Christoph Trappe Interview)
Why Isn't Your Brand Trying to Become More Influential?
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
How to Scale Influence through Community (and Why I am Launching One)
How To Grow Influence In a Red Ocean [Jeroen Corthout Interview]
I'm On Clubhouse. Now What?
How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
My Initial Thoughts on Clubhouse, the Newest Social Media App
How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
My Marketing Technology Toolstack for 2021
The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
You're Measuring Social Media ROI All Wrong
How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
What If I Told You You Already Had Enough Content to be Successful?
Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]
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