The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
Scaling Empathy with Kira Hug
Escaping the Bermuda Triangle of Marketing for Your Thought Leader Business
Finding Joy in Marketing and Life with Shannon Hernandez
Is Bro Marketing Lurking in Your Business?
How to UnF*ck Your Marketing So Your Business Gets Noticed
Who Does Your Business Stand For?
What Can a Thought Leader Business Look Like?
What is a Thought Leader Really? (And Could You Be One Already?)
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Lead Your Audience & Your Business with BOLD Thought Leadership
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Message in a (Champagne) Bottle: Celebrating 200 Episodes of the Rebel Rising Podcast
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Ditching the Lead Magnet & Building Your Email Community the Rebel Way
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