The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
[Summer Fun] Creating the Audience Journey to Yes
[Summer Fun] Why You Are Not Your Message
[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business
What the Heck Is Branding with Robyn Graham
Why Your Words & Message Matter More than You Think In Business
What’s the #1 Reason Your Clients Buy from You? (Hint: it’s got nothing to do with money)
Brand Messaging Platform: What it is & Why Your Online Business Needs One
How We Can Support Your Business’s Messaging & Marketing
How to Know If Your Business is READY for Messaging
Uncage Your Epic Credential with Caroline Mays
Why Your Title Matters Less than You Think
The Mindset to Spread Your Message with KC Rossi
Create Stand Out Calls-to-Action
Lead Your Clients with a BOLD Message
Why Focusing On Your Audience & Clients is the Fastest Way to Stand Out
Standing Out in A Crowded Market (4-Part Masterclass)
What’s the Difference Between Messaging, Marketing and Copy?
How Emotions are Key to Closing More Sales
Why You’re Not Getting Any Leads and What Do About It
What to Think About When Your Audience Growth Stalls Out
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast