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Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
FoA 258: The Power of Peptides with Anna Rath and Ben Cicora from Vestaron
FoA 257: Bringing Ag Innovation to the Desert with HE Dr. Tariq bin Hendi
FoA 256: Agtech Collaboration and Data-Driven Decision Agriculture with Jim Ethington of Arable
FoA 255: [Tech-Enabled Advisor Series] Matt Larson, Agronomy Sales Manager at CHS
FoA 254: The Digitization of Global Agribusiness with Syngenta Chief Information Officer Greg Meyers
FoA 253: Social E-commerce and Gamifying Groceries with Xin Yi Lim of Pinduoduo
FoA 252: Local Meat Processing, Marketing and Logistics with Adam Parks
[Bonus] Ag Labor and the Farm Workforce Modernization Act with Shay Myers and Representative Cliff Bentz
FoA 251: Agtech Opportunities in Developing Markets with Igor Buchatskiy
FoA 250: Helping Smallholder Farmers Manage Risk with Sonu Agrawal of Weather Risk Management Services
FoA 249: A Global Perspective on Tree Nuts with The Almond Doctor
FoA 248: Regrow Merges Agronomic Insights with Sustainability Metrics
FoA 247: How to Stop Herbicide-Resistant Weeds
FoA 246: Unlocking Grazing Potential with Virtual Fencing
FoA 245: Agtech Product Strategy with Climate Corp Chief Product Officer Ranjeeta Singh
FoA 244: Farm Data Analytics with Aaron Gault of Advanced Agrilytics
FoA 243: Farm Data Economics with Terry Griffin, Ph.D.
FoA 242: Regenerative Research and Demonstration with Jonathan Lundgren, Ph.D.
FoA 241: From Drives to Driverless with Craig Rupp of Sabanto
FoA 240: Conservation Agriculture at Scale with Jason Weller of Truterra
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