Try Acres for free: https://www.acres.co/
Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
FoA 304: Digital Playbooks for Specialty Crops with Ros Harvey of The Yield
FoA 303: Implementing a Farm Operating System with Kristjan Hebert
FoA 302: Farm Business Strategy with Kristjan Hebert
FoA 301: Funding Innovation for Agriculture, People and Planet with Suma Reddy of Future Acres
FoA 300: Seven Consumer Values Influencing the Future of Agriculture
FoA 299: Scaling Up Pastured Poultry with Paul Greive of Pasturebird
FoA 298: Adding Value to Farmland Investments via Conversion to Organic and Regenerative with Craig Wichner of Farmland LP
FoA 297: A Case Study in Farm Data Integration with Leaf Agriculture and GROWMARK
FoA 296: Financial Incentives for Sustainable Agriculture with Jayce Hafner of FarmRaise
FoA 295: Commercializing Sound Science with Adam Litle of Sound Agriculture
FoA 294: Food Investing for Systemic Change with Stephen Hohenrieder of Grounded Capital Partners
FoA 293: [Tech-Enabled Advisor Series] Trust and Technology with Cassie Misch and Jake Smoker
FoA 292: Real Talk on Regenerative Agriculture with Joe Bassett of Dawn Equipment and Underground Agriculture
FoA 291: Revisiting Agtech Founders from Semios, Manolin & Harvest Returns...Where are They Now?
FoA 290: Designing Crops That Tell Farmers What's Bothering Them with Shely Aronov of InnerPlant
FoA 289: [VC Roundtable] Trends Boosting Agtech and 2022 Predictions
FoA 288: Tractors as a Service for Smallholder Farmers with Jehiel Oliver of Hello Tractor
FoA 287: Why The Nature Conservancy is Investing in Agtech with Renée Vassilos
FoA 286: Nutrient Density and the Future of Quality-Driven Food Systems with Dan Kittredge
FoA 285: [Tech-Enabled Advisor Series] Helping Growers Save Money with Independent Crop Consultant John Silvera
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