Try Acres for free: https://www.acres.co/
Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
FoA 325: Electrified and Distributed Fertilizer Production with Nico Pinkowski of Nitricity
FoA 324: Dry Farmed Orchards, Wild and Heritage Apples and Natural Cidermaking with Brendan Barnard of Posterity Ciderworks
FoA 323: The Changing Venture Capital Landscape with Mark Blackwell of Builders VC
FoA 322: Commodity Crops to Value Added CPG with Claire Smith and Jennifer Barney
FoA 321: Vertical Farming in a Skyscraper with Dan Houston of AgriPlay
FoA 320: Farmland Investment and Management with Skye Root of Root Agricultural Advisory
FoA 319: Cell-Based Milk with Fengru Lin of TurtleTree
FoA 318: The Budding American (Hard) Cider Industry with Greg Peck, Ph.D.
FoA 317: Modern Dairy Management with Greg Bethard of High Plains Ponderosa Dairy
FoA 316: Poultry Tech with Alan Beynon of Poultry Sense and Arjun Ganesan of Ancera
FoA 315: Building Local and Regional Food Systems with Philip Giampietro of Walden Local Meat Co
FoA 314: The Value of Farm Data with Jason Tatge of AGI Digital (Farmobile)
FoA 313: Farming Seaweed to Reduce Cattle Emissions with Joan Salwen of Blue Ocean Barns
FoA 312: Digital Supply Chains with Scott Sexton of EverAg and Dairy.com
FoA 311: The Role of Earthworms in Agricultural Soils with Jan Willem van Groenigen
FoA 310: Investment Models with Hannah Senior of Innovating Agtech
FoA 309: Farm Business Analytics with Patrick Smith and Dan Maycock of Loftus Labs
FoA 308: The World's First Floating Farm with Peter and Vincent van Wingerden
FoA 307: Vertical Farming Beyond the Hype with John Purcell of Unfold
FoA 306: Reintegrating Livestock and Row Crops with Zack Smith of StockCropper
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