Mark Petruzzi, best-selling author of Selling the Cloud has just released his newest book "Data and Diagnosis-Driven Selling" in collaboration with co-authors Bob Scarperi, Paul Melchiorre, and your host of the Metrics that Measure Up Podcast!
In this episode, we discuss the primary concepts of the book, and the unique approach to including multiple titans in the B2B technology industry as contributors to the book
The "Data and Diagnosis-Driven Selling" book covers each stage of the Sales process and how following the process dramatically increases sales productivity and revenue growth efficiency. The process steps and associated chapters discussed include:
If you are a B2B sales professional, sales team leader, or a senior executive looking for ideas to generate more efficient revenue growth - this conversation and the "Data and Diagnosis-Driven Selling" process and book provide great insights, success stories, and applicable steps to take.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Scaling from $50M to $500M with a PLG Motion - with Carilu Dietrich, former Atlassian CMO
Community + Content + Event Lead Growth - with Anthony Kennada, Founder and CEO AudiencePlus
What a Unicorn Knows - with Pablo Dominguez, Insight Partners
The JOLT Effect - with Matt Dixon, Author
Ideal Customer Profile Defined by Net Revenue Retention - with Dan Sperring, Founder and CEO Align
The potential of AI for B2B Marketers - with Paul Roetzer, Founder and CEO Marketing AI Institute
Microsoft Product Leader to SaaS Founder - with Anand Subbaraj, Founder and CEO Zuper
Discussing the Benefits of SaaS Spend Management - with Sid Sridharan, Founder and CEO, Spendflo
State of the Cloud 2023 - Top Five Predictions with Janelle Teng, Bessemer Venture Partners (Episode #2)
State of the Cloud 2023 - with Janelle Teng, Bessemer Venture Partners (Episode #1)
Event-Led Growth in B2B SaaS - with Julius Solaris, Founder and CEO Boldpush
Evolving from Excel for SaaS Financial and Metrics Reporting - with Ali Rizvi Founder and CEO, TrueRev
B2B SaaS Metrics and Prioities with the Alexander Group - Ted Grossman and Davis Giedt
Scale your SaaS - with Matt Wolach, founder of Xsellus and "Scale your SaaS" podcast
SaaS Spend Management Trends - with Eric Christopher, Founder and CEO Zylo
SaaS Expansion across Europe - with Rick Pizzoli, Sales Force Europe
The Future of SaaS Spend Management - with Ryan Neu, Founder and CEO Vendr
The Evolution of Forecast Management - with Guy Rubin, Founder and CEO ebsta
Lessons learned from the Silicon Valley Bank collapse - with Todd Gardner, SaaS Advisors
When to introduce SaaS Spend Management - with Cledara co-founder and COO, Brad Van Leeuwen
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars