Mark Petruzzi, best-selling author of Selling the Cloud has just released his newest book "Data and Diagnosis-Driven Selling" in collaboration with co-authors Bob Scarperi, Paul Melchiorre, and your host of the Metrics that Measure Up Podcast!
In this episode, we discuss the primary concepts of the book, and the unique approach to including multiple titans in the B2B technology industry as contributors to the book
The "Data and Diagnosis-Driven Selling" book covers each stage of the Sales process and how following the process dramatically increases sales productivity and revenue growth efficiency. The process steps and associated chapters discussed include:
If you are a B2B sales professional, sales team leader, or a senior executive looking for ideas to generate more efficient revenue growth - this conversation and the "Data and Diagnosis-Driven Selling" process and book provide great insights, success stories, and applicable steps to take.
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Customer Success and its Business Impact - with Nick Mehta, CEO Gainsight
Micro Private Equity - New Path to B2B SaaS Liquidity + Growth -Akeel Jabber, Horizen Capital
Stakeholder Capitalism + ESG - Uncovering Hidden Enterprise Value with Renee Cullinan
RevOps as the Revenue Architect - with Jeff Ignacio, The Revenue Architect Podcast
Product-Led Growth and B2B Sales - Best of Both Worlds - with Tim Geisenheimer, CEO at Correlated
Leaders of Growth in B2B SaaS - with Arthur Nobel, Knight Capital
Make it, Don't Fake it! - Sabrina Horn, Founder Horn Group
RevOps - as a canary in the coal mine - with Jordan Henderson, ringDNA
Customer-In Revenue Operations - with Alison Elworthy, EVP Revenue Operations - HubSpot
Product-Led Growth - Evolution or Revolution - with Wes Bush, ProductLed
Product Analytics + Product Led Growth = A Partnership for Success - with Ken Fine, CEO Heap Analytics
Product Led Growth Metrics and Benchmarks - with Sam Richard, OpenView Partners
B2B SaaS Metrics Evolution and Usage - with Clayton Whitfield, Founder SaaSOptics
Usage-Based Pricing in B2B SaaS - Trendy Topic or Strategic Value Lever - with Adam Howatson, CEO LogiSense
B2B SaaS Metrics with the Master - Dave Kellogg @kellblog
Podcasts + MarTech Metrics that Matter - with Ben Shapiro, Host of the MarTech Podcast
How Positioning impacts B2B Tech Revenue Growth - with Bob Wright, Firebrick
Usage Based Pricing + Chief Monetization Officer - with Chris Mele, CEO Software Pricing Partners
Measuring the Impact of Sales Enablement - with Elay Cohen, founder and CEO, SalesHood
Lessons Learned from being a 6x SaaS VP Sales - with Scott Leese
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