Darren Dixon is the founder and CEO of Fyxify, a software platform for the home services industry that connects consumers and contractors. He describes Fyxify as "the most energy-efficient software in the world" because the company's vision is to address the problem of global warming by equipping homeowners and service providers with the information they need to handle home maintenance in an energy-efficient way. This vision permeates everything they do at Fyxify, from sales to hiring to customer experience. If you are a CEO who wants to build your company around a strong vision, you will want to tune into this Sales Talk for CEOs episode to learn about how Fyxify is standing out in this area, and how you can too.
In this episode, Darren discusses the CEO's role in sales as being the person in charge of the company's vision. He explains how the CEO needs to communicate this vision clearly and consistently to the sales team and check their understanding by "inspecting what you expect" instead of assuming. Darren and I also discuss the importance of creating a reputation (online and offline) that reflects your vision and values, and we touch on how you can attract the right people to your business when your mission permeates the workplace too. This episode is for CEOs who want to get more strategic with their company vision and use it to drive sales, hiring, operations, and the customer experience. Listen in now!
Highlights
0:50 The mission of Fyxify: addressing global warming
4:59 Understanding the target market
15:26 The CEO in the sales role
18:54 Taking charge of the vision
23:00 The importance of repetition
28:09 Everyone is watching…always
32:07 When vision and mission permeate the workplace
35:14 The marketing battlefront today: customer experience
Quote
"My job in sales transitions into a role in which I am making sure that the vision of our organization stays very, very clear to the people who are in charge of communicating it. That's the challenge that organizations have as they grow."
Connect with Darren Dixon in the links below:
Website: https://fyxify.pro/
LinkedIn: https://www.linkedin.com/in/darren-dixon-663b4511
You can learn more about and connect with Alice Heiman in the links below:
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/
Owning Your Role as Sales Leader with Torrance Hart
Solving Startup Problems with Craig Zingerline
The 3 Stages of Business Growth with Orrin Broberg
Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis
Aligning Your Go-to-Market Team with Pouyan Salehi
Building Relationships to Grow Your Business with Amir Reiter
Finding the Right Sales Leader for Your Company with Elay Cohen
Growth Strategies for Hiring and Organizing Your Sales Team with Jacco van der Kooij
Building a Customer-Focused Sales Strategy with Erik Frank
Integrating Sales and Marketing to Better Serve Customers with Bronwyn Allen
3 Mindsets Every CEO Must Develop in Their Business with Maria Nordstrom
Interviewing for Creativity with Kris Rudeegraap
Entrepreneurial Enthusiasm with Chris Cabrera
Benefits of Hiring a Sales Leader with Gary Goerke
Building and Maintaining Partnerships with Jamie Crosbie
The Importance of Understanding Sales with Steve Benson
Strong Contributors to Sales Success with Jon Ferrara
Directing Sales Profitability with Transparency with Ganesh Shankar
Reimagining How Salespeople Sell with Melanie Fellay
Finding Success by Building a Remote Sales Team With Mario Martinez, Jr.
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show