“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”
This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.
In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!
Key takeaways:
0:00 Introduction
2:47 Brian’s background & journey so far
4:32 The pro’s and con’s of a small business
7:28 Why start to think about BFCM now
12:57 What you should be doing today to prepare
16:08 Doing things differently this BFCM
20:48 Timing & personalising your promotions correctly
35:20 Building your welcome series
43:15 Get your free email strategy session
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Ep2 - 5 Numbers You MUST Know If You Want Your Store To Succeed!
Ep1 - Growing Your Ecommerce Business With The Right Business Tools
Ep3 - Automate to Scale --> Exclusive Interview with Joe from Honour
Ep2 - Automate to Scale --> Exclusive Interview with Nick from Snap Parts
Ep1 - Automate To Scale --> Exclusive Interview With trueCABLE
Ep5 - How Social Supports Acquiring Customers - Exclusive Interview With Hydrant
Ep 4 - Increase Sales By Working With Influencers
Ep 3 - Making Money From Social Ads on Shopify, with Special Guest Hayley Montgomery
Ep 2 Social - Driving Sales Organically from Facebook, Instagram & other Social Channels
Part 1 - Generating Sales From Social Media
Top 5 Things To Grow Your Shopify Store
Part 3 - Building Customer Trust With Brightpearl
Building Customer Trust and, Therefore, Revenue - Exclusive Interview With Trust Pilot
Building Customer Trust With Shopify+ Store Fairfax & Favour
Bonus Episode: Things To Avoid If You Want A Successful Shopify Store
Buddy Brands - How We Built Our Shopify Business
Success Story: Growing A Shopify Business With Deliciously Guilt Free
BONUS EPISODE - Your Page Speed Could Be About To Kill Your Business!
Rare Tea Company - Growing an Ethical Business With Shopify
EXCLUSIVE SHOPIFY INTERVIEW! —> Jaw-Dropping Black Friday Statistics and Roadmap Thoughts For 2021
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