“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”
This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.
In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!
Key takeaways:
0:00 Introduction
2:47 Brian’s background & journey so far
4:32 The pro’s and con’s of a small business
7:28 Why start to think about BFCM now
12:57 What you should be doing today to prepare
16:08 Doing things differently this BFCM
20:48 Timing & personalising your promotions correctly
35:20 Building your welcome series
43:15 Get your free email strategy session
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
PPC Ep 4 - Scale Your Growth With Pinterest Advertising, With Pinterest Guru Nina Kolari
Ep 3 - Growing Your Shopify Store with Facebook Ads
PPC Ep 2 - Building Great Revenue From Google Shopping With Becky Hopkin, a Google Shopping Expert
PPC Ep 1 - Google Ads Masterclass With Pamela, Ajala Digital
Going International on Shopify - Special Guest, Tim Richardson
Ep 4 - Exclusive Interview With Dan Nephew from Lovepop (Shopify Store). What's changed during Covid?
Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?
Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)
Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months
Episode 101 Special - With a Surprise Guest!!
SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand
SEO Part 3b: Content Optimisation Todo List
SEO Part 3: Content Optimisation on Shopify
SEO Part 2: Technical Optimisation on Shopify
SEO Part 1: Keywords - With special Guests, Chris Laas
Facebook Ads Masterclass with Kevin from Voy Media
"I’ve invested in advertising - nothing has worked” - How To Never Be This Person!
Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps
Exclusive Interview With Brightpearl - Preparing Your Store To Scale
Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show