Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along.
In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.
Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.
192: Talking Workforce Development with Scott Wiley of OSCPA
191: The 4 Ps of Marketing of Marketing Your Learning Business
190: Designing Smarter Learning Experiences with Connie Malamed
189: Working the Nine Shift with Bill Draves of LERN
188: Maximizing Learning with Mindset
187: Learning Out Loud with Michelle Ockers
186: Venturing into the EdTech Market with Ian Chiu
185: Revisiting the Learning Revolution
184: A Generational – and Practical – View of Learning with Michelle Ryan
183: Making Conferences Learningful with Nancy Bacon and Mark Nilles
182: Reach, Revenue, and Impact
181: Getting Curious About Curiosity with Francesca Gino
180: Cultivating Communities with Rachel Happe of Community Roundtable
179: Pricing Educational Products
178: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna – Part II
177: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna
176: 5 Big Takeaways from Traffic and Conversion 2019
175: Leading Transformational Change with Greg Satell
174: Network Leadership with Jane Wei-Skillern
173: The Impact of Artificial Intelligence on Learning Businesses
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