In episode 221, Kestrel welcomes Roopa Pemmaraju, the founder of her namesake label, to the show. A slow luxury fashion brand, with an emphasis on sustainability and social responsibility, Roopa Pemmaraju’s collections celebrate Indian crafting techniques that have been handed down for hundreds of years.
“We don’t buy fabrics in bulk or we don’t create the products in bulk. If we have an order today, that’s when my atelier back in India would create that product, so that’s why we ask our customers or our retailers to give us that much of a time, so that we can create this product with integrity and the right way and the right fabrication that we require to create that sustainable brand.”On this week’s show, Roopa shares more on her past story and what led her to build her own brand. She and Kestrel also dive into more of what slow fashion means to Roopa’s brand, and how she defines it in her work.
Additionally, Kestrel asks Roopa if and how she sees the Farmers Protest in India intersecting with the work she is doing, with much of her sourcing (including cotton) and manufacturing taking place throughout the country.
Roopa never uses plastic in the beading or embroidery work on her products, so often they have to specially make glass beads or other notions that are plastic-free
Manpreet Kaur Kalra, educator who has shared detailed information on India’s new agricultural bills and India’s Farmers Protest
Follow Roopa Pemmaraju on Instagram >
Nadia Bunyan of Growing A.R.C. on how cultivating community led to the collective cultivation of the flax plant for linen
S06 Episode 279 | Jono Salfield of Afends on DIY hemp farming for textiles & why hemp rules (from both a farming & carbon-capture lens)
S06 Episode 278 | Why we must approach waste holistically & how Material Library Of India is reimagining & documenting neglected materials while advocating for systems change
S06 Episode 277 | Questioning how we *value* garments & respecting the limits of partnership across fashion with Jesus Herrera
S06 Episode 276 | Fashion psychology, contextualizing our buying behaviors amidst today's *speed* & how shopping is not equal to happiness
S06 Episode 275 | The Or Foundation's take on their recent agreement with SHEIN, how these grant funds are/will be used within the Kantamanto community & extended producer responsibility (EPR)
S06 Episode 274 | What are biosynthetic dyes & could they replace the toxic petroleum-heavy ingredients in today's predominant indigo garment dye?
S06 Episode 273 | Kesiena Onosigho on slow art as a tool for liberation and why sustainability isn't passive – it's something you live
S06 Episode 272 | Revealing lipstick's dirty little secrets & questioning the beauty industry's lack of regulation with Angela Weinberg of Kolorete
S06 Episode 271 | Anuj Sharma on button masala and questioning cut & sew as the primary way to join garments together
S06 Episode 270 | Doctoral candidate Timnit Kefela on the rise of plastic fashion & the journey of microplastics that come with it
S06 Episode 269 | Ngozi Okaro of Custom Collaborative on fashion cooperatives & how they can shift power dynamics, counter overproduction, and support local economies
S06 Episode 268 | Venetia La Manna on the need to *Remember Who Made Them* (our clothes) & whether we should buy fast fashion secondhand
S06 Episode 267 | Sally Fox on breeding naturally colored organic cotton
S06 Episode 266 | The challenges of navigating supply chain minimums while intentionally building regional systems with Leah of Wol Hide
S06 Episode 265 | Summer Dean (@ClimateDiva) on slowing down influence & building community instead of obsessing about analytics
S06 Episode 264 | Greenwashing in fashion and the need for mandatory measures & regulation
S06 Episode 263 | Dr. Sandra Niessen on *sacrifice zones* & the layers of erasure in fashion
S06 Episode 262 | Roland Geyer on why we should we be focusing on LABOR, not MATERIALS in the quest to reduce fashion's environmental impact
S06 Episode 261 | Can fashion and degrowth coexist, and specifically — do high heels exist in a degrowth world?
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