In episode 221, Kestrel welcomes Roopa Pemmaraju, the founder of her namesake label, to the show. A slow luxury fashion brand, with an emphasis on sustainability and social responsibility, Roopa Pemmaraju’s collections celebrate Indian crafting techniques that have been handed down for hundreds of years.
“We don’t buy fabrics in bulk or we don’t create the products in bulk. If we have an order today, that’s when my atelier back in India would create that product, so that’s why we ask our customers or our retailers to give us that much of a time, so that we can create this product with integrity and the right way and the right fabrication that we require to create that sustainable brand.”On this week’s show, Roopa shares more on her past story and what led her to build her own brand. She and Kestrel also dive into more of what slow fashion means to Roopa’s brand, and how she defines it in her work.
Additionally, Kestrel asks Roopa if and how she sees the Farmers Protest in India intersecting with the work she is doing, with much of her sourcing (including cotton) and manufacturing taking place throughout the country.
Roopa never uses plastic in the beading or embroidery work on her products, so often they have to specially make glass beads or other notions that are plastic-free
Manpreet Kaur Kalra, educator who has shared detailed information on India’s new agricultural bills and India’s Farmers Protest
Follow Roopa Pemmaraju on Instagram >
S05 Episode 220 | CHANELLE HARRIS OF NELLO VINTAGE ON STYLE (SELF) OVER FASHION (CONFORMITY)
S05 Episode 219 | DR. KIMBERLY MCGLONN OF GRANT BLVD ON SHIFTING FRAMEWORKS, DISRUPTION, PLEASURE + PROTECTING YOUR OPTIMISM
S05 Episode 218 | MAYA PENN, THE POWER OF HOPE + WHAT THE MAINSTREAM IS MISSING WHEN IT COMES TO LISTENING TO YOUNG ACTIVISTS
S05 Episode 217 | ETHICAL STYLE JOURNAL, DEEPENING OUR UNDERSTANDING OF CULTURAL SUSTAINABILITY + INFORMATION VS KNOWLEDGE
S05 Episode 216 | KIDS WORLDWIDE, THE POWER OF GIVING BACK TO EACH OTHER + WHAT KIDS SAY ABOUT THE PLANET AND OUR FUTURE
S05 Episode 215 | NYLAH'S NATURALS, PLANT-BASED TECH + THE IMPACT OF CONVENTIONAL HAIRCARE PRODUCTS ON BLACK WOMEN
S05 Episode 214 | ENVIRONMENTAL EDUCATOR ISAIAS HERNANDEZ OF QUEER BROWN VEGAN ON THE IMPORTANCE OF FINDING YOUR NICHE + CREATING BOUNDARIES
S05 Episode 213 | REZA CRISTIÁN OF SUSTAIN THE MAG ON THE FUTURE OF MEDIA, RESOURCEFULNESS + SHIFTING THE SUSTAINABILITY NARRATIVE
S05 Episode 212 | COMET CHUKURA, GLOW + THE WHITE GAZE IN SUSTAINABLE FASHION
S05 Episode 211 | DIANDRA MARIZET, INTERSECTIONAL ENVIRONMENTALIST + THE IMPORTANCE OF PERSPECTIVE EVOLUTION
S04 Episode 210 | THE ROOT | Episode 6 | The New Standard
S04 Episode 209 | THE ROOT | Episode 5 | Where Do We Go From Here?
S04 Episode 208 | THE ROOT | Episode 4 | The Future Of Fashion
S04 Episode 207 | THE ROOT | Episode 3 | Racism In The Fashion Industry
S04 Episode 206 | THE ROOT | Episode 2 | The Power Of Privilege
S04 Episode 205 | THE ROOT | Episode 1 | Racism As A System
S04 Episode 204 | KAMEA CHAYNE OF GREEN DREAMER PODCAST ON THE NEED TO DECOLONIZE "ENVIRONMENTAL CONSERVATION" + BUILD REGENERATIVE ACTIONS INTO OUR COLLECTIVE SUSTAINABILITY GOALS
S04 Episode 203 | MANPREET KAUR KALRA, THE WHITE-WASHING OF SOCIAL IMPACT + BUILDING INCLUSIVE BRAND NARRATIVES
S04 Episode 202 | SHAKAILA FORBES-BELL ON THE RELATIONSHIP BETWEEN FASHION PSYCHOLOGY + BLACK LIVES MATTER
S04 Episode 201 | SAMATA, THE RED CARPET GREEN DRESS DESIGN CONTEST + HOW FASHION CAN BE MORE INTERSECTIONAL
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